Among the many factors in today's international market for commodity competition, product quality, price, and packaging design are the three main factors. The overall requirements of the international market for the packaging of goods are one to meet the standards, and the second is to attract customers.
First, the name is easy to remember. The product name on the package should be easy to understand, easy to read, and easy to remember.
Second, eye-catching appearance. To make consumers from the appearance of the package will be able to understand the characteristics of the product.
Third, the print concise. Packaging and printing should strive to be concise. Those goods that are sold in supermarkets are selected by the customers themselves from the shelves, so their packaging is attractive, allowing customers to pay attention when they walk beside the shelves and want to take them off the shelves.
Fourth, reflect the credibility. Packaging should fully reflect the reputation of the product and enable consumers to increase their reliance on the product through packaging.
Fifth, good-looking colors. In general, Europeans like red and yellow. High-end merchandise sold in supermarkets uses European fashion colors, which are elegant or nearly white.
Six, there are regional signs. The packaging should have regional logos or patterns of products that make it easy to identify.
Seven, there is environmental awareness. Internationally, environmental protection is now universally emphasized. For this reason, there are many new and specific regulations on packaging materials in the world. The general trend is to gradually replace plastic and plastic materials with paper and glass. For example, German regulations require China to export corrugated cartons for food packaging to Germany. (Hubei Farmers' Newspaper 99.11.27)
First, the name is easy to remember. The product name on the package should be easy to understand, easy to read, and easy to remember.
Second, eye-catching appearance. To make consumers from the appearance of the package will be able to understand the characteristics of the product.
Third, the print concise. Packaging and printing should strive to be concise. Those goods that are sold in supermarkets are selected by the customers themselves from the shelves, so their packaging is attractive, allowing customers to pay attention when they walk beside the shelves and want to take them off the shelves.
Fourth, reflect the credibility. Packaging should fully reflect the reputation of the product and enable consumers to increase their reliance on the product through packaging.
Fifth, good-looking colors. In general, Europeans like red and yellow. High-end merchandise sold in supermarkets uses European fashion colors, which are elegant or nearly white.
Six, there are regional signs. The packaging should have regional logos or patterns of products that make it easy to identify.
Seven, there is environmental awareness. Internationally, environmental protection is now universally emphasized. For this reason, there are many new and specific regulations on packaging materials in the world. The general trend is to gradually replace plastic and plastic materials with paper and glass. For example, German regulations require China to export corrugated cartons for food packaging to Germany. (Hubei Farmers' Newspaper 99.11.27)