The name is easy to remember: The product name on the package should be easy to understand, easy to read, and easy to remember. “Coca-Cola†is one of the successful examples. Although “Nestlé†coffee is famous all over the world, it must be renamed “Bonke†in Germany in order to be easily accepted by people.
Eye-catching appearance: To make consumers from the appearance of the package can be a product's characteristics at your fingertips.
Concise printing: packaging and printing should strive for "conciseness". For high-end luxury goods, packaging and printing should be compatible with the quality of the product itself.
Embodied reputation: packaging should fully reflect the credibility of the product, so that consumers increase their dependence on the product through packaging.
Good-looking colors: Generally speaking, Europeans like red or yellow, but Spaniards do not like to mix red and yellow colors. The French and Dutch people prefer light blue, but Germans are disgusted with it.
Regional signs: The packaging should have product area logos to make it easy to identify. For example, cheese and butter produced in Italy are often printed on the packaging with the Italian dairy farm landscape, so that at first glance it is known that this is a product from Italy.
Environmental awareness: Europeans generally attach importance to environmental protection work. Therefore, after the use of packaging materials, it is best to be free from pollution and easy to recycle or decompose. At present, Germany is in a leading position in adopting new packaging technologies and new materials.
Innovation is different: the emergence of anti-theft anti-theft packaging is an example. Novel, bizarre and modern-conscious packaging is not only a means to change the traditional image of brand-name and old products, but also provides an opportunity for new products to create brand names.
Eye-catching appearance: To make consumers from the appearance of the package can be a product's characteristics at your fingertips.
Concise printing: packaging and printing should strive for "conciseness". For high-end luxury goods, packaging and printing should be compatible with the quality of the product itself.
Embodied reputation: packaging should fully reflect the credibility of the product, so that consumers increase their dependence on the product through packaging.
Good-looking colors: Generally speaking, Europeans like red or yellow, but Spaniards do not like to mix red and yellow colors. The French and Dutch people prefer light blue, but Germans are disgusted with it.
Regional signs: The packaging should have product area logos to make it easy to identify. For example, cheese and butter produced in Italy are often printed on the packaging with the Italian dairy farm landscape, so that at first glance it is known that this is a product from Italy.
Environmental awareness: Europeans generally attach importance to environmental protection work. Therefore, after the use of packaging materials, it is best to be free from pollution and easy to recycle or decompose. At present, Germany is in a leading position in adopting new packaging technologies and new materials.
Innovation is different: the emergence of anti-theft anti-theft packaging is an example. Novel, bizarre and modern-conscious packaging is not only a means to change the traditional image of brand-name and old products, but also provides an opportunity for new products to create brand names.