[Chinese Packaging Network News] Throughout the history of China's meat food development are all closely related to the development of packaging technology, which is mainly related to flexible packaging technology, meat industry, technological innovation requires the support of flexible packaging technology, and vice versa, the emergence of new flexible packaging technology It also promoted the development of the meat industry.
The packaging of meat products is mainly based on the different shapes of the products, and the specifications and types of the products determine the different packaging forms. At the same time, due to the different cultural connotations of different manufacturers, the level of design personnel is different, and the styles of their respective designs are different. Therefore, different packaging design styles and forms have appeared. In the packaging form, the following are common:
1. PVDC casing film This is the only package used for all ham sausages. This membrane is a two-layer process that blocks oxygen. Divided into red, white, yellow, brown and other colors. Unfortunately, these are all single colors. Only according to the manufacturer's product needs, design and print a variety of different packaging patterns.
2. Artificial vegetable protein casing film This kind of membrane is environmental protection, pollution-free pollution-free casing, suitable for many Chinese enema meat products, and PVDC is not suitable for printing patterns, into the market also need to add plastic transparent bags or other The form of packaging is protected.
3, the animal casing membrane is generally pig casing or sheep casing, this type of casing suitable for Hami guarensis red intestine, Shanghai red intestine, crispy intestine, breakfast intestine, American hot dog intestine, sausage and other related filling foods. This casing also belongs to pollution-free, green packaging. In the market, it is still necessary to add more packaging or labels.
4, color printing plastic film This film is non-toxic oxygen barrier, in the transparent film can be printed with a variety of modeling patterns, suitable for round meat products and square meat products, ranging from 200 grams, as many as several kilograms , Different specifications, various tricks, supermarkets and shopping malls to see more of this product.
5, canned meat products This meat products should be divided into tin cans, glass cans and canned soft cans of three. Tin and glass cans are printed with colorful patterns, and they are also labelled in the form of stickers; soft cans are generally divided into multi-layer co-extruded high-barrier composite film packaging and aluminum foil packaging, they are directly combined with the object, vacuum Oxygen barrier; Some are additionally equipped with plastic color printing film, some of which are combined with plastic color printing film, the design of printing patterns are more exquisite, the retention period is longer at normal temperature, generally in 3-6 months, and some are Transparent single-layer, do not need to block aluminum oxide paper, but directly in the freezer for external sales, these are low-temperature products, shelf life is shorter. Such as meatballs, patties, meat dumplings, steak and so on.
6, simple ordinary packaging of such products or use ordinary plastic film or disposable plastic box or use a simpler plastic bag, etc., its decoration design does not need to invest too much design and printing costs, the more simple the more general the better, adapt Short-term or temporary consumption.
To understand the packaging form of the above products, for the packaging and decorating designers know what to do, you know how to start. However, there are two problems to be solved here. One is the packaging design that directly touches the product. It involves the modeling of the product and the shape of the container, such as round, square, bowl, tubular, box-shaped meat products; Product labeling and external packaging design.
This design is subjective and a big issue for packaging designers. For this type of design, it can also be divided into several types based on the product's different forms:
1 Printed film design, such as ham.
2The design of the label on the label is very versatile. The design of products such as canned foods or column-shaped meat products is based on labels.
3 The design of color printing on plastic bags is very versatile, and it is constantly enriched with the variety of products.
4 The design of mascot logos is commonly used in the meat industry, and it plays an extremely important role in identifying and promoting the manufacturer’s product promotion.