The name Wu Jingxiang is no stranger to the high-end enterprise-class product circle. Before joining IPS, he worked at Hitachi Data Systems Co., Ltd. (HDS) as general manager of China. Not only that, Wu Jingxiang also worked for companies such as NCR, EMC, and IBM, and served as a senior company.
In 2004, when Wu Jingxiang joined HDS, the first thing he did was to adjust the organizational structure. At that time, his adjustment to the team was from top to bottom and it was very large. After a lapse of four years, Wu Jingxiang went to Ren Puji China General Manager on January 7th. He will make adjustments to this joint venture company based on the IBM Printing Systems Division jointly established by IBM and Ricoh, naturally becoming The focus of attention in the industry. "Each company is not the same situation, to do what should be done for the company's situation. If you focus on Pucci, I may start from the staff to adjust." Wu Jingxiang firmly believe that "for a company People are the most important and will decide everything."
For Wu Jingxiang's most valued sales team, he believes that “the sales staff must be able to become an undead cricket and have a strong desire for survival. I hope that every sales staff of Pucci will be like a cricket, even if it cuts its body. There is only a little left, and it is still active. We will never give up in less than the last second.†Wu Jingxiang summed up the principle of organizational structure adjustment into three articles. The first question is whether the staff are misplaced. Second, is the staff layout? It is highly effective and needs to be based on things. Article 3 is whether the staff is suitable for the current job. "This adjustment can be completely seen as a transformation."
In addition to personnel organizational structure adjustments, Wu Jingxiang has formulated two major tasks for Pucci's fiscal year 2008. One is to promote on-demand customized printing solutions; the other is to promote Pucci's RFID solutions to China as soon as possible. It is understood that currently, Pucci's on-demand printing solutions are mainly aimed at bank and insurance billing customers. The requirements of these customers are not only diverse and complex, but also generally require that the batch print quality can reach the printing level. This is to provide solution solutions. It is very difficult. From the current point of view, European countries and the United States have started to apply on-demand printing solutions to provide customers with bills since 2007, and Taiwan and Hong Kong have also recently begun to promote this technology. “The mainland of the motherland will soon realize this solution, but due to the different characteristics of the industries in different regions, Pucci will also change its focus on the promotion of the industry,†said Wu Jingxiang.
It is understood that the biggest profit point for on-demand solutions is the ability to bring about an ideal advertising platform for commercial customers. This is equivalent to adding a low cost and high cost to a large customer bank and insurance company. New business of profit. Wu Jingxiang believes that such a solution is nothing less than to do two things: either help customers save money or help customers make more money.
For the promotion of RFID printing solutions, Pucci’s main work in the near future is to find and engage solution providers active in various industries. According to Wu Jingxiang, compared with Pucci, these planners are more familiar with all walks of life, and in-depth cooperation with them can yield a multiplier effect.
From the current market situation, the main profit point of RFID solutions is still the sales of hardware products. “At present, 90% of the total revenue of Pucci’s RFID business comes from hardware sales, while services only account for 10%. By the end of 2008, we are expected to adjust this ratio to 80% and 20%. The more desirable goal is 50% and 50%." said Wu Jingxiang.
It can be argued that both on-demand printing solutions and RFID printing solutions fall into the niche market. The familiarity with the industries to be intensified, and the success of successful cases will play a big role in promoting the solution.