As product updates continue to accelerate, product quality continues to increase, and production costs continue to decline, forcing beer packaging to move toward differentiation.
The Sanjiu Beer of the “Sanjiu Group†in Shijiazhuang has always been dominated by 640ml. In March of last year, the Sanjiu Group launched a beer with a capacity of 500ml, which was popular with consumers after its listing.
At present, there are fewer and fewer 640ml beers in Shandong, a province with large beer production, and there are more and more special-shaped bottles with different specifications.
These kinds of bottles on the one hand give consumers more choices, and on the other hand they also satisfy the psychology of consumers seeking for new things and seeking differences. Shandong Tai'an Taishan Beer Co., Ltd. had produced 750ml beer, which became popular in the local market.
At present, the main capacity of canned beer is 330ml, while Tsingtao Brewery has launched a slightly higher mellow beer than this year. In Beijing and Shanghai, this beer has been welcomed by young female consumers, mainly because of its moderate capacity. Drinking a can can satisfy the needs of drinking without getting drunk, and its packaging is very beautiful. Very good grades.