Recently, two major family entertainment center projects in the United States and Europe were announced to open in 2017. Two entertainment centers have chosen to cooperate with entertainment giants. One is to cooperate with Sony Pictures, and the other is to cooperate with Nick Children Channel. What are the highlights of each project?
Spain: Reunion Park Group
Introducing Nick Family Fun Center to Europe
Viacom and Parques Reunidos teamed up to introduce the Nick Family Fun Center to Europe.
Viacom International Media Network (VIMN), an important branch of the Viacom Group, hopes to deepen its partnership with the Reunion Park. The two parties have previously had two successful partnerships. The decibel is Nick's delight in Madrid's Paradise and German Film Park.
The first Nick Family Fun Center will open in 2017, located in the Centro Comercial Thader Centre for Commerce and Trade in MulÃcia (capital of the province of Muglisia, Spain). The project covers an area of ​​34,000 square feet (3,160 square meters) and includes interactive projects. , Adventure Zone, Area and Nick Theme Room designed for young family members. Exquisite food and beverage area and retail area.
Reunion Park stated that this project is only the first step for them to develop the FEC market. Their goal is to expand into shopping malls across Europe. The Nickelodeon International Channel said that the family entertainment center will use several internationally renowned IPs, including SpongeBob SquarePants, Adventures of Doraemon, Ninja Turtles, and Duozhi Family. Possible projects include Dora's adventure-themed mini-train project, interactive cinema and more.
Gerald Raines, vice president of global entertainment at the company, said: “We are excited to work with Nick to diversify our investment. Our goal is to bring the Nick brand and image to all children through the family entertainment center model. The place."
Sony Entertainment: Entering Minnesota
iP2 International Home Entertainment and Digital Media plans to build a Sony Family Entertainment Center in Minnesota, which will be accompanied by a water park and a hotel. The entire luxury complex costs US$115 million (approximately 765 million RMB).
iP2 is principally engaged in FEC operations. In the past two years, similar FECs have been built in Jakarta, Indonesia and DreamWorks theme home entertainment centers have been built in Manila, Philippines. As a large-scale entertainment shopping center, Albertville FEC covers an area of ​​40,000 square meters. It houses a Sony entertainment center, a Marriott hotel with 275 rooms and a 4,645-square-meter water park.
The Sony Entertainment Center will make full use of IP production projects such as "Pixel Wars" "Ghostbusters" and other business experiences.
In addition to the above facilities, iP2 will also create the National Geographic Education Center - Ultimate Explorer. The ultimate explorers are specifically designed for children where they can play, jump, climb, explore, and learn about the world in an exciting experience.
The details of the project are still open for discussion. Real estate manager Casey Darkenwald, Robert Kelly of the Roy Anderson Group, Kevin Hanson of International Creative Capital and Black Forest LLC said that funds for the development of the entire project are being raised.
Although the project has not yet been implemented but has been incubating for many years, the developer holds ownership of the land and has formulated a rectification plan. According to reports, the project will start in the third quarter of 2016 and be open to the public by the end of 2017, creating 2,000 jobs for the region.
The existing outlet in Albertville attracts 5 million customers each year. The admission fee for the new entertainment center is approximately US$20, which will strongly attract consumers who are more sensitive to prices. These customers may come from Minnesota, North Dakota or other The neighboring state.
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