You have probably already felt that more and more companies have moved stadiums into shopping centers, but opening a stadium into a shopping mall is another matter.
In September 2016, Shanghai Wanguo Sports Center was officially opened. It is located in the former Shanghai World Expo Park and was reconstructed from the largest African joint pavilion in the 11 joint pavilions of the original Expo Park. It is about 15 minutes walk from the nearest subway line No. 13 and is surrounded by chocolate fun parks and badminton halls. Projects such as live CS venues.
The International Sports Corporation has called the model of the International Sports Center as the Sports Mall, which is a combination of sports venues and shopping centers. Among them are fencing halls, swimming pools, basketball halls, gymnasiums, nail art, flower arrangements, cafes, restaurants, and sports. There will be formats in the traditional shopping malls such as supermarkets.
International Sports was established in 2006. Its main business is fencing sports, including fencing training, competitions, and equipment sales. Although fencing appears to be a niche exercise, IUS Sports’ income in 2015 reached 141 million yuan and operating profit exceeded 36 million, and these two figures may increase to 200 million and 60 million respectively in 2016.
It is a new strategy proposed by IWC Sports this year that the combination of stadiums and shopping malls, such as the International Sports Center, will be a real estate project. It is not yet clear whether these properties are leased or bought directly.
With the development of e-commerce in these two years, the flow of people in shopping centers has gradually shifted to online, and the brands that originally entered shopping centers have begun to shrink, making it difficult for leasing in shopping centers. In order to be able to bring back the flow of people, and to fill the vacancies after the brand's departure, the experience-based business model, that is, cinemas that only come to make consumption, has become a favorite brand of shopping centers.
However, this IWC sports center to be done this time will have to go further. They don't just bring the stadiums to the shopping centers. In fact, the U.S. sports itself has become the owner of this real estate project. In addition to operating the stadiums, it is also responsible for the investment promotion work of other formats.
It looks very risky, but they have the support of the Shanghai Pudong New District government. After the 2010 World Expo in Shanghai, the land was in a state of desolation. They urgently needed commercial projects that could fill this vacuum. In addition, sports is now a hot concept. With the support of relevant policies, the Pudong New Area Government has provided a lot of help for the landing of the International Sports Center.
And the IFC Sports Center has also received some good reviews. Dai Fuchi, the founder of Rock Park, which is also a basketball stadium business in Shanghai, said: "Their products are very good and they have even surpassed us."
Next is the operation. How to let more people know about the International Sports Center and how to improve the utilization rate of the stadiums in the International Sports Center will be the biggest challenge for the first-ever operation of commercial sports in China.
Source: Curiosity Daily
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