[Office Partner Information Center] At 8:50 am on April 26, 2016, Teacher Chang Qing sent a message: What does the 7Plus of St. Austria mean, Li Da reporter?
Mr. Chang is very interesting. He always said that his article on oil reform in the furniture industry was inspired by my article. Every time WeChat or meet is always very customer-named, I am Li, and I am respectful. And I am always afraid, and I am embarrassed. For those who work hard, I also always like to use the teacher to call it.
Concerned about the Holy Olympics, pay attention to the oil to change the water, say, Mr. Chen Bing from Mr. Chen, Mr. Jiang Jian, Mr. Shen Zhongmin from Bai Yulan, and Ms. Chen Yuanfang from Shengao, and then Chang Qing teacher, will occasionally sigh the fate Wonderful, there is a lot of fate between them.
About the Holy Olympics
In November 2009, I entered the home media from the real estate media. I started the journey of understanding the home industry.
In March 2010, Dongguan Furniture Fair, acquainted with the love of the home, this is a civilian furniture brand, based on Jiangnan culture, to create a stylish and romantic modern Jiangnan home life as the goal, elegant style, style and soft. Through an interview with Mr. Chai Weilong, I know that the love family is built by Shengao Group.
At this time, I only know the folk furniture brand of Shengao.
On November 1st, 2011, the theme of the celebration of the 20th anniversary of the Shengao Group of Xinshengao, Xingshengao and Xinshengao was reopened. I, as an employee of the Shenzhen Family Association Media Center, was invited to attend.
At this time, I learned more about the Holy Olympics. The better of St. August is his office furniture kingdom.
Through the speech of Mr. Ni Liangzheng, Chairman of Shengao Group, I know that in the past 20 years, Shengao has grown from a few people at the time of the founding to more than 3,000 employees today. The sales network covers cities in the first and second tiers of the country and the United States and the United Kingdom. 45 countries and regions such as Ukraine. The production base has grown from more than 1,000 square meters to 300,000 square meters. The product category has evolved from traditional processing products to the ability to develop and market office furniture and multi-category products. It has formed a center in the middle and lower reaches of Qiantang River (Qianjiang New City Headquarters) and two basic points (Xiaoshan, Haining). The production bases of the two places have created their own sacred times with passion and wisdom. They won the design gold award at the largest furniture exhibition in Asia for seven consecutive years, and they have become the first brand of Chinese office furniture. Participated in the drafting of a number of national and international standards, laying the foundation for a strong development in the past 20 years. At the same time, in the past 20 years, Shengao has created a new century of everyone's boss marketing. From joining hands with famous design masters to establishing the European Design Alliance, it has created one industry after another. For twenty years, St. August has always been designed with originality. The fulcrum has set up a provincial-level technical center and post-doctoral workstation. It has established long-term strategic cooperative relations with Nanjing Forestry University, Zhejiang Agriculture and Forestry University, and Central South University of Forestry and Technology. It has more than 240 national patents and is well-known for its numerous achievements.
In summary, the excellence of Shengao originates from: optimizing the talent structure to enhance the vitality of the enterprise; introducing a new training model to inject new power into the enterprise; enhancing the treatment of employees to enhance the original driving force of the enterprise; promoting originality to enhance the competitiveness of products; strengthening internal management to enhance the soft power of enterprises; Brand and cultural communication enhances corporate cohesion; and the comprehensive promotion of philanthropy to enhance corporate credibility has embarked on a unique system of systematic and harmonious development.
About the exhibition two things
A fierce rush into the home industry, in fact, I do not know how to paint. I don't know the molecular formula of paint.
In 2013, he was invited by his friend Jiang Jian to visit the Shanghai company of Zhanchen Group. At that time, the Shanghai company was called Fuchen Chemical. 
The exhibition in the eyes of Jiang Jian is a living, passionate young man who is cheerful, optimistic, tolerant and pursued. I used to laugh at him and gave all the beautiful words to the exhibition. The leaders of the exhibition will hear if they will give you a raise. So, with the yearning for these beautiful words described by Jiang Jian, I began to take the stage.
As I progressed, I contacted Mr. Chen Bing, Mr. Sun Jinqiu, Mr. Liu Shun, Dr. Xiong Xing, Ms. Zhang Ni, Mr. Liu Goodan, etc. The beautiful words described by Jiang Jian were displayed one by one.
To sum up, the forward-looking strategy, product innovation and responsibility of the exhibition team from top to bottom are the most vital manifestations of the exhibition.
In 2014, the voice of advocating environmental protection was higher than the waves, and the water-based paint of Zhanchen had already achieved good landing and promotion. As the first strategic partner, Baiyulan Furniture has achieved full-line water-based, and because of the application of water-based paint, it has gained a lot.
On the morning of April 3, 2014, the author was fortunate to meet with Mr. Shen Zhongmin, Chairman and General Manager of Bai Yulan.
On June 27, 2014, hosted by the Beijing Municipal Environmental Protection Bureau and the clean air 100 technical reform news conference hosted by Qumei Furniture Group, Mr. Zhao Ruihai of Qumei Group said: In this era, environmental issues are the cause of life and death. It is not just a matter of deciding development. For every socially responsible company, environmental protection is not an option, but a must.
The replacement project of Qumei Furniture Water-based Paint was officially launched in Beijing. The company was invited as the sole supplier of Qumei Furniture Water-based Paint.
Zhanchen's environmentally-friendly product research and development strategy has been promoted step by step, and the company has also increased its number of partners in the Tianshan, environmentally-friendly coating package.
Saint O's oil changed to water
Since 2011, there will be news about St. August from time to time.
In 2015, the fourth stage of the water-based environmentally-friendly coating upgrade of Shengao Furniture was successfully completed in close cooperation with Zhanchen Coatings. The formal application of the water-based UV topcoat project has opened up a new height in the application of environmentally friendly coatings for office furniture systems in China!
It is reported that in several stages of the completed environmental protection upgrade, Shengao has gradually completed the water-based primer, water-based UV topcoat, black-white water-based coating, water-based coating of furniture shaped parts, and then, Sheng Azheng It has become the first leading enterprise in the field of office furniture in China to fully realize water-based environmental protection coating!
On August 18th, 2015, I was fortunate to meet Ms. Chen Yuanfang, Vice President of Shengao Group, and had a face-to-face exchange on the topic of water-based environmental protection coating upgrade.
Compared with the use rate of water-based paints and oil-based paints and the cost of input, when many furniture companies put cost accounting and control first, my question is very direct. Why did Shengao set up a water-based environmental protection coating upgrade project?
Ms. Chen Yuanfang is very simple and directly said to me: Environmental protection is a must for Sao’s social responsibility!
A powerful statement clarified the determination of Shengao Oil to change the water!
Next, Ms. Chen Yuanfang came to the heart of the oil reform of Shengao.
She said that the project's project depends on four aspects. First, in the context of the country's policy of unremittingly promoting energy conservation and emission reduction and protecting the ecological environment, it is imperative for enterprises to reduce environmental protection by reducing VOC emissions. Of course, environmental issues have always been a big issue of social responsibility in the development of the Olympics. Secondly, we all know that in terms of environmental performance, water-based paints use water as a diluent, and volatiles are harmless to the human body; from the odor aspect, water-based paints have almost no taste, while oil-based paints are obviously strong and irritating. The smell, while containing a lot of harmful substances, harms human health. Therefore, from the perspective of employee health, oil-based water reform is also a must. The third is the demand of the consumer market. The furniture produced by water-based environmentally friendly coatings is very popular, and Shengao has successfully produced several large orders, which is believed to be a trend in the market. Fourth, through the automatic upgrade of painting machinery, improve production efficiency and reduce time cost considerations.
As for why she chose Zhanchen as a partner, Chen Yuanfang said that the relationship between St. Ou and Zhanchen, I feel like a husband and wife. We met since 2004, and then experienced love, marriage, and during the 11 years of cooperation, we have had laughter, we have had noisy, and we have complained. Calm down, wear it down, there is a kind of trust in it.
I still remember that the original acquaintance was because a Japanese customer needed white paint at that time, which was more difficult. Because white paint had higher requirements on the environment and room temperature, we started to cooperate with Zhanchen. We all know that furniture manufacturing paints. At the level, 3 points of paint, 7 points of construction, in the process of cooperation, the technical staff of the exhibition is very serious and invested, so with the construction support support of the exhibition, we will do better. Then we started to combine and thus have a relationship for more than ten years.
The reason why the water-based environmental protection coating upgrade project chooses to cooperate with the exhibition, first of all, there are successful cases of cooperation between Zhanchen and Baiyulan, Qumei and Country Garden. This is the embodiment of Zhanchen's ability to produce and develop water-based environmentally friendly coatings, which is the guarantee for the success of the project. Second, the project has a shared risk. It is also based on more than a decade of mutual trust that will not be easily abandoned due to changes in certain factors, and the success of the project will be launched.
In addition, we are particularly recognized for the service of the exhibition. In the process of cooperation, Zhanchen gave us the planning, operation guidance and training of the coating production line, and jointly developed new products and new processes. In the water-based environmental protection coating upgrade project, several technicians stationed in the exhibition hall were instructed by the factory, and they almost never sleep for nearly two months, effectively providing a package solution for Shengao.
For the water-based environmental protection coating upgrade, what is the level of feeling, Chen Yuanfang said that the establishment and implementation of the water-based environmental coating upgrade project depends on the strategic positioning and development planning of Shengao. The successful promotion of the project is the result of the cooperation between Shengao, Zhanchen and equipment manufacturers. It is also a kind of customized success! In the case of Shengao, after using water-based environmentally friendly painting, the workshop environment has improved significantly and increased. The core competition weight of Shengao products can be more effective and attractive to retain customers.
We have divided the environmentally friendly coating upgrade into five stages, and now we have gradually completed four stages, including the application of water-based primer, the application of water-based UV topcoat, the water-based coating of black and white, and the water-based of furniture shaped parts. Painting, then, our environmental upgrade will enter the fifth stage, which is to fully realize the water-based upgrade of Shengao products.
In the 14 years of St. August, the pace of upgrading and innovation has not stopped at any time.
On September 9, 2015, at the 36th China International Furniture Fair, Shengao held a 7-PLUS water-based finishing technology conference, announcing that the company's coating products have begun to use 7-PLUS water-based finishing technology. This is also the furniture brand in China's office furniture industry that is the first to adopt water-based finishing technology.
Oil to water, Shengao wins
Under the dual pressure of environmental protection demand and market demand, the oil-to-water project of furniture enterprises has gradually been put on the agenda. There are so many enterprises that pay attention to oil-to-water, and many enterprises try to change oil from water, but the winners are embarrassed.
Why does Shengao’s oil-to-water project win?
Before 2014, Shengao Furniture went to the German furniture factory for inspection. Unlike the domestic furniture companies, the German factory employees did not need to wear masks at all. The excellent working environment allowed Chen Yuanfang, vice president of Shengao Furniture, to sigh. On the night of the investigation, according to the practice of the Supreme Mission of the United States to sum up the study, Chen Yuanfang proposed the oil-to-water project. As a result, Shengao took the road of oil and water.
At that time, Ni Liangzheng, the president of Shengao Furniture, gave a preview of Chen Yuanfang's plan, and more importantly, in the following development process, Ni Zong 100% decentralized and handed over the oil-to-water project to Chen Yuanfang. Chen Yuanfang carried out The oil-to-water project is completely autonomous, and freedom is a great trust and support.
The project faced a big problem, the overall profit decreased by 1.5%, Chen Yuanfang did not think about giving up, thinking while doing, the project paused several times in the middle, Chen Yuanfang was also afraid of failure. In the face of Chen Yuanfang's hesitation, Ni Liangzheng said that the chicken must first be the first egg, and Ni always thinks that the oil is water-transferable, and must be bold and give Chen Yuanfang confidence.
Jiang Jian, the brand director of the exhibitor's paint and water transfer project, Jiang Jian believes that from the experience of oil conversion from Baiyulan and Qumei, it can be seen that the biggest decision-maker of oil-to-water project implementation is Furniture Factory. The successful implementation of the oil-to-water project at St. Austrian was due to Chen Yuanfang’s insistence.
Up to now, there are still a handful of furniture enterprises that have actually started to implement oil-to-water conversion in China, and there are only a handful of successful ones. The success of the project needs to be based on the cooperation of furniture manufacturers, equipment suppliers and coating suppliers. The risk of successful oil conversion and the time required for project development are unknown. Faced with such a large cost requirement, the strategic thinking and determination of Shengao Furniture is worthy of admiration.
When Chen Yuanfang proposed the oil-to-water project, the domestic application has just begun. Before the start of the Shengao project, although the exhibition has successfully carried out the oil-to-water project for Baiyulan, Qumei Furniture and Country Garden, although it can learn from experience, but the office The furniture is the first time, and there are differences in the workshop process flow of each project, which cannot be completely copied. In this context, the determination and strategic positioning of furniture companies are extremely important. This is also the opportunity for St. Olympics to complete the initial oil transfer.
In fact, the water-based environmental protection coating reform of Shengao Furniture has been completed 80%, the water-based UV products accounted for 75%, and the oil-to-water project has reached the first four stages. The products passed the GREENGUARD International Third Party Indoor. Air quality authority certification, this is the highest standard in the industry.
As Wang Jinhuan, manager of the technical department of Shengao Group, said, the water-based paint technical transformation project is not only the introduction of a new material, new technology, but also a comprehensive change in production methods. From the production environment, process flow, supporting equipment, operating standards, work habits and other aspects of the simultaneous innovation, it does require a lot of financial investment, but also the company's determination to pursue the best.
In the interpretation of Changqing, the summary of the key factors for the success of the Baiyulan cabinet oil reform project: clear objectives, leading the first, partners, and coating theory breakthrough; equipment repeated debugging.
Then the return to Shengao Oil to change the water is:
Follow the time, follow the trend, keep cooperation, strengthen the goal, and win the heart.
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