In 2016, it was called the first year of VR, and the new technology hotspots opened the eyes of all walks of life. At this year's Guangzhou Construction Expo, VR was applied more deeply and widely in the home, becoming the hottest topic nowadays. No matter where you go, there are crowds with VR helmets in the experience area. 720 degrees to experience the real effect of personalized home improvement, just like sitting in the theater to watch a my own IMAX blockbuster.
When the virtual reality enters into reality, what will the future home be like? The brilliance of VR technology creates an immersive experience with its superb simulation. Some people say that this not only satisfies consumers' spying on the world of delusion, but also turns the future home decoration into a visible and predictable "real-life plan". It can also realize one-stop service of home decoration through industrial chain integration. "It may become "VR+".
This edition of the text / map: Guangzhou Daily reporter Li Zhenlin
VR foresees future home
As the "experience" and "real" supremacy of the home industry, VR technology has undoubtedly become a major breakthrough this year. In the real world, a virtual space has been created. VR has subverted the traditional way of visual perception. It is trying to touch the pain point of the home industry: when signing a contract, how to solve the effect map is not equal to the actual plan? When buying furniture, how do you know the visual effect of moving it home?
At the recent Guangzhou Construction Expo, the VR virtual reality technology was as hot as the customization. A number of brands such as Europa and Marg set up a special VR experience area in the exhibition hall. The slogan side of the “720° immersive panoramic experience†is often seen in the queue waiting for the audience; Sophia’s theme of “seeing the future†Debut, combining VR with 3D digital projection, holographic projection imaging and other technologies; even the TATA wooden door, which has always been known for its stability and dedication, has also set up an independent VR experience in the corner of its exhibition hall, which cost 2 million yuan. Area. "Close the door, it is an independent quiet space, you can experience the mute effect of the TATA wooden door; wear VR glasses, you can mix your own home as you like." Staff recommended.
Choose 3D room models of different styles such as modern, simple European, Chinese, and pastoral. Use the handle to select a spatial positioning point and shift yourself into the scene. Taking a villa with a swimming pool as an example, the first thing that catches the eye is the vivid courtyard environment outside the window. In contrast, the sofa, carpet, TV, and coffee table are scattered, and the coffee table on the table is more clear and squats down. You can see how the floor is spliced. The handle allows you to interact with the items in the room: open the cabinet to remove the shoes, touch the TV to play the show, switch the wall switch to day/night mode... 720° panorama, immersive experience, new detail interaction, or touch material, or Free walking, full accessibility. The details of each design can be completely tasting, and all the dark lines can be clearly seen. This is not something that can be seen in general home stores.
Home improvement one-stop consumption
Put on the VR helmet, you can see the "home" in front of you, it is not only the freshness of technology, but through the restoration of real home scenes, from design to furniture placement, through VR technology can achieve It is an innovation and breakthrough in the consumer experience. Especially for custom furniture, this can further provide consumers with a reference in consumer decision-making, while also taking advantage of the “immersive experience†brought by VR to facilitate sales conversion.
Beyond the show, the VR concept is hot, and it seems that the home improvement home industry has smelled a new direction. Although the VR standard is still to be determined, the order has yet to be established, but VR has already quietly entered the Internet home improvement platform. The next home consumption scene is not only in the designer's computer, but immediately in front of consumers. On the VR overall home improvement platform, the decoration owner can create a 3D virtual space of their own room through the system floor plan, use the tens of thousands of product model libraries in the cloud, and experience DIY one-button test installation like building blocks, while building materials and household products. Can be purchased online, WYSIWYG, 1:1 restore the real home. “Adjust your design as you like, and interact in real time, hope to create a VR era of home entrance.†Tan Min, CEO of Guju.com, told reporters that this combination of virtual reality re-integrates consumers in home design, materials, Process, price, after-sales demand, truly provide one-stop consumer services.
Whether it is to provide a "what you see is what you get" shopping experience, or a short-lived hype, the home improvement chain behind the VR concept may be the core. At the Beijing Yiou Summit, Deng Huajin, founder of Qijia.com, said that Internet home improvement has to cross three big mountains – “design, construction, supply chainâ€. “All home building materials can be purchased directly on the VR platform, which requires the platform to establish a complete supply chain.†In his view, any form of innovation is inseparable from product development and implementation, and the core of productization lies in Standardization and systematization.
Competing for home traffic entry
From building materials to design, from decoration to home, consumers hope to have a model that can be integrated in a relatively reasonable and cost-effective way. As a new owner who can't buy a house, they can get their new nest more worry-free. The reason why traditional home improvement declines is mainly because there is no experience service. The immersion provided by VR is one of the biggest selling points. It also has the convenience and convenience of controlling the main material, precise budget, and configuration of soft clothes. It is even praised as the “Internet+†may become “VR+â€.
However, the beautiful virtual space and reality are separated by an implementation process. In terms of industry barriers, home improvement is one of the most extensive, most difficult to break and one of the most difficult to standardize. From the perspective of product innovation, technological innovation and model innovation, Tuba Rabbit is trying to open up a high-quality home improvement industry ecological chain. In the 2.0 era, the Tuba rabbit reduced the user's decision-making cost through heavy vertical and guaranteed home improvement services. Recently, its founder and CEO Wang Guobin announced the launch of the "cloud foreman" model at the "Home Improvement Ecology 3.0 Strategy Conference", going to the home improvement company, reducing channels, and strengthening chemical control. To some extent, it has begun to involve "self." Camp" renovation business. On the contrary, the love space used as a vertical representative in the past is also actively connecting the upstream and downstream industrial chains to move closer to “platformizationâ€. The difference between home improvement platform type and vertical type enterprise is getting smaller and smaller, the overall trend is “heavier and heavierâ€, and the “light mode†small company is struggling.
In the VR home improvement market under hardware urging, the industry analyzes that when VR glasses are as popular as mobile phones, this scene-based experience is built with DIY design as the core, including online malls, offline VR homes, and whole houses. The home improvement platform of the three-party supervision platform and financial services not only solves the painful points of traditional home improvement, such as high transaction costs, but also hopes to become the future home improvement traffic portal, connecting home, home appliances, housekeeping and other products and social services.
For more information on the home industry, please pay attention to the official website of Xianghe Furniture City http://
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