Low-carbon environmental protection is deeply rooted in the "environmental protection" of the people or the main theme of the future development of the home industry

With the advent of the home decoration boom, the owner's purchase of home products has also entered a peak period. A few days ago, Amazon China released the big data on the trend of Internet home improvement consumption in 2017. From the data analysis of consumers purchasing home products, it is known that home products with healthy and environmentally friendly performance are favored by online shopping groups. It is enough to see that the concept of healthy and environmentally friendly home life has been deeply rooted in the hearts of the people. In the future, environmentally friendly home products will become the “new darling” of the home market.

Healthy life, common sense, environmental protection, important considerations for purchasing household products

What is common sense, in the author's view, when choosing a certain thing, it will consider the problem from the perspective of common sense. Therefore, as people's health and environmental protection concepts become more and more profound, the common sense of healthy life becomes The primary factor that owners are considering when purchasing home products. To give a simpler example, children used to like colorful candy, but with the common sense of healthy lifestyle, parents nowadays basically don’t buy this candy with dye ingredients. Similarly, When purchasing home products, the owner agrees that for the healthy lifestyle of the family, it will prefer home products with environmental performance.

According to relevant surveys, among the factors affecting consumer home consumption, environmental protection accounts for 30%, quality accounts for 20%, function accounts for 15%, style style accounts for 14%, price accounts for 11%, color accounts for 6%, and brand accounts for 4%. . Fashionable home products with environmental protection concept will be more popular with consumers. Health, environmental protection and green low-carbon will run through the production and design concepts of household products for a long time.

"Green" will become the main theme of the future development of the home industry

In recent years, environmental problems such as ecological deterioration and smog have become increasingly serious. Environmental protection has become a hot topic for everyone. This topic has naturally become the dominant factor in the common knowledge of healthy lifestyles. Studies have shown that 53.8% of consumers in China pay great attention to the environmental protection of products, especially for household products, and 36% of consumers regard environmental protection as the primary standard.

In addition, according to incomplete data statistics, in the home sales situation last year, environmentally friendly household products accounted for more than half of the total sales. It can be seen that consumers pay special attention to the environmental performance of homes, which brings many business opportunities for some environmentally friendly home furnishing enterprises. At the same time, it also shows that environmental protection has become the mainstream of consumption in the building materials and home furnishing industry, and this mainstream has continued into 2017.

For home furnishing enterprises, green and environmentally friendly homes not only contain a lot of business opportunities, but also become the main theme of the future development of the home furnishing industry. From the perspective of social responsibility and corporate integrity, home furnishing companies should not only talk about the surface when they focus on environmentally friendly household products. They must truly integrate environmental protection into product production, protect products from environmental protection and pollution, and create a natural, The original ecological living environment will be the unshirkable responsibility of every home enterprise.

Of course, in the current home market, there are many green and environmentally friendly household products. However, considering that the input cost of environmentally friendly household products is relatively large, whether green environmental protection production can become the main theme of the development of home furnishing enterprises, home furnishing enterprises must still do according to their own strength. In addition, when purchasing eco-friendly household products, home consumers are advised to provide the national environmental label certification to the merchants in addition to the brand and material of the household products, so as to ensure that the household products they consume are truly environmentally friendly. product.

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