How to grasp the concept of tea packaging design?

If the tea packaging is well designed, it can give the consumer a feeling, just like enjoying a beautiful art. Now we are entering a new era. People have changed from material demand to spiritual demand, and tea is selling. In the middle, the packaging is of course the messenger of culture and plays a role in enhancing the power of personality.


Tea is the wisdom of China's spiritual life style. In today's post-industrialization, tea beverages have become the carrier of spiritual life that returns to the self and returns to the true nature. The tea packaging design framework is based on the idea of ​​Chinese Confucianism, interpretation and Taoism, and the rational spirit of the West is the only way to form a concept with modern visual elements, using traditional poetry, books, paintings and printing techniques.

Tea packaging design

Confucianism, Buddhism and Taoism constitute the basic spirit of Chinese tradition. They merge with each other and form a splendid Chinese culture. Tea, as a manifestation of the spirit of Confucianism, Buddhism and Taoism, is linked to the daily life of the Chinese. Regardless of literati paintings or folk goods, art forms at all levels are all enveloped in the ideological concept of Confucianism, Buddhism and Taoism.


In the design of tea packaging, if you grasp the basic spirit of Chinese tradition, you do not care about the changes in external form. The basic spirit of Chinese tradition is that it can always be in change. Confucianism speaks of "new day and day", adaptation, change, survival, and creation based on the modern life. Confucianism has the ambition of "everything is prepared for me." Taoism has the laws and regulations of "being born with a clear way, with a way to keep alive; the inside is not alive, and the way of life is always there." Buddhism has a Zen machine that is "self-sufficient and capable of producing all kinds of laws." These are the ideological and conceptual foundations of tea packaging design.

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