In recent years, under the background of increasing competition for standards and foreign technical barriers to trade in many countries, the threshold for Chinese toy exports has gradually increased.
On April 1, Turkey imposed a new toy safety law. The regulation almost completely adopts the "most stringent" EU Toy Safety Directive 2009/48/EC, and introduces new contents of EU directives and standards in recent years, and has made obligations to manufacturers, distributors and other members of the industrial chain. Detailed regulations. For example, the manufacturer must provide a declaration of conformity to the toys placed in the Turkish market, force the CE mark to be affixed, and effectively perform the withdrawal recall and other duties if the toy is found to be unqualified within 10 years after the product is listed.
At the 121st Canton Fair, we talked about the new regulations on toys enforced in Turkey. Guo Yang, the sales agent of Weihai Tiger Toys Co., Ltd., told the International Business Daily: "The international toy testing standards are constantly updated and refined. Megatrend.†It is understood that the company’s simulation of plush toys is sold in large quantities to Turkey. "Through the toy test in the exporting country, it also shows that the quality of Tiger toy is a pass," Guo Yang said confidently.
Coincidentally, the new American toy standard ASTMMF963-16 came into effect on April 30th. The new standard is generally more stringent. For example, in mechanical physics, kinetic energy monitoring is more detailed and stricter. In terms of electrical toys, the new standard requires very strict requirements for rechargeable batteries, and the test time is longer and the cost is increased accordingly. For Chinese toy exporters, failure to meet the above criteria means that toys cannot enter the US market.
Guo Yang said that the new toy standards introduced by European and American countries are expected to be more stringent in the future. "Tiger toys mainly include tiger, leopard, lion, dog, deer, horse, bear, turtle and other simulation plush toys. Plush toys are to be in physical contact with consumers, and more stringent testing standards for toys Quality puts forward higher requirements, which is not necessarily a bad thing for companies. High standards and strict requirements also reduce trade frictions and disputes between enterprises and consumers."
Shanghai Shenhua Import and Export Co., Ltd. exhibitors said to the International Business Daily reporter that Shenhua always pays attention to the latest toy testing standards in exporting countries, so as to avoid export obstruction due to substandard standards.
Industry experts said that although China has become a big country in the production and consumption of toys, domestic toys have emerged in many channels. However, in order to become a toy exporting country, Chinese toy companies still need to improve qualitatively and become the makers of toy industry standards. leader.
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