In the docking of high-end brand owners, in addition to the content, quality and other aspects of the brand, what are the brands more value? Color reproduction is very important! How to restore the color that the designer wants to the original image? Doing a good job in color management is the only way for printing companies! This article will provide you with some practical and effective methods. So, what are the needs of high-end brands?
Studies have shown that color affects consumer behavior, so brand owners are increasingly strict with color management requirements for inkjet companies. Regardless of which inkjet company prints or prints anywhere in the world, brands are looking to ensure color consistency and accuracy.
Matching brand color is the key to inkjet companies winning customer projects. To achieve this goal, inkjet companies must ensure that the right color management processes and systems are in place. In this article, we will discuss what inkjet companies need to master in order to ensure effective color management during project implementation.
1 , to achieve the best match
For inkjet companies, the real challenge for color management is the color matching between devices and devices. Different devices often use different substrates, inks, and also need to consider matching issues such as display to output devices, which require display and output device attributes to be characterized and calibrated.
Achieve the best match, assist with standard operating procedures and the right color management tools to help inkjet companies achieve consistent, accurate color printing.
Everything starts with good communication. All equipment should be connected to calibration equipment, displays, local proofing equipment, and output equipment. This requires ICC color management software and spectrophotometer for print characterization, providing the correct expected settings from the initial creative stage.
If you want to match a specific target color or brand color, you can use a standard color reference, such as the Pantone color matching system, which has both electronic and paper versions to help designers and inkjet companies; if you need to match offset , A standard reference profile can be used to ensure that all devices are targeted to the final output space from the start.
It's worth noting that color management is more than just extracting and testing proofs. For CMYK four-color print jobs, wide-format inkjet printing devices are targeted at specific industry specifications or spaces defined by the color gamut of their output devices. In any case, the ICC workflow is required during prepress and RIP processes. For devices with extended colors, you need to understand the color gamut by creating a custom profile that represents ink and material.
The next step is to ensure that everyone works according to accurate and reliable specifications before printing. If you are working on inkjet proofing, you will need to calibrate the proof based on the ICC profile that represents the performance of the printer (the device used for official printing in the future).
The color defined as a spot color ink needs to be tested and compared to the final output capability. In some cases, customers will provide a simulation standard to match, but to achieve greater consistency, brands are increasingly providing digital standards. To achieve the most accurate color workflow, digital standards such as PantoneLIVE's cloud-based spectral values ​​will provide specifications throughout the workflow.
Proper calibration and characterization of the printing device is critical because the spectrophotometer is used to test the color throughout the process. If you want to meet the printing standards and match the customer's spot color, you need to test the color data.
Color perception is different under different lighting conditions, and print and prepress personnel should view the color under controlled lighting conditions.
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