On March 16th, 2018, the 39th International Famous Furniture (Dongguan) Exhibition was launched on the first day. The long-awaited "Design·New Wave - Contemporary Chinese Furniture" is not asked by Xidong?" The forum area on the 2nd floor of Hall 1 of the Exhibition Hall was held as scheduled.
Jia Wei, the designer of China's top international design gold awards such as Red Dot, iF, IDEA, G-Mark, and Red Star, attended the forum and shared keynote speeches. He was also the founder and design director of the pear brand, the founder of the brand, and the design of the brand. Director Chen Yanfei, Rugao Home, Yuan Yuan Design Office founder Yuan Yuan, Femo DesignStudio head Wang Shumao, Sina Furniture Channel editor Zhuang Chenghao, discussed the issue of furniture surnamed West or surname Dong for the contemporary Chinese lifestyle.
How does imagination create a super IP?
Jia Wei’s speech theme is “Share Design – Imagination to Create Super IPâ€. He hopes that every furniture brand, every furniture designer, every independent designer is a super IP, and what is the core of Super IP? It is imagination. How to have imagination in the era of imagination? How to use his imagination to build his own brand and scene, he gave answers from three aspects.
One is the imagination to create a content scene IP. Content is king's hot words in recent years, and the content is extremely important in any industry. What is instilled in the brand and what kind of content is used to impress consumers is a question that companies and industries are thinking about. Jia Wei mentioned in his speech that the next era of the functional era is the content age, and the next era of the content age is an emotional and imaginative content era.
The second is the imagination to create the IP of the explosion product. What is the explosion? The explosion is the most cutting-edge technology and lifestyle solution today. Whether a product can become an explosion, the user has the most say, because the user is a single person. Only when the user participates in the design of the creative model together with the designer can the product be more in line with the user's behavior. Therefore, a good design must be a combination of technology, science, technology and art.
The third is the imagination to create a shared design platform IP. With the development of the times, the design community also needs to change, using a new model, using an Internet thinking, using the framework of big data, using IT intelligence to build a design era, this era is a time of creation. It can really bring people a new concept of creation, which can be called "shared design." Traditional designers rely on experience and inspiration to design, while super designers do design on autonomous platforms, new tool platforms, artificial intelligence platforms, supply chain platforms, big data platforms, and even IP content platforms.
Integrating the contemporary Chinese lifestyle into the design
Another important part of the summit forum is the dialogue forum. Wheat, Chen Yanfei, Yuan Yuan and Wang Shumao, four different styles of designers, have different understandings of design, but behind their respective brands, they have two identical concepts: contemporary and China.
Rugao, interpret modern design concepts with contemporary Chinese culture; ç’žç´ , based on the depth and thinking of Chinese tradition, explore contemporary literati home; reading pears, although classified as new Chinese furniture, but always want to do contemporary Chinese furniture .
How to understand contemporary lifestyles? How to integrate contemporary lifestyle into the design? Is the furniture surnamed West or surnamed East suitable for the contemporary Chinese lifestyle? They have their own opinions.
Yuan Yuan said that Rugao originally wanted to combine traditional culture with contemporary lifestyle, but with the pace of reform and opening up, China soon became in line with international life, and how traditional culture fits into a new way of life in a new era, becoming a Very core issue. China does not lack furniture, and more lacks products with spiritual and aesthetic taste. Just as Chinese people are not lacking in material and lacking spiritual enrichment, they want to integrate art and culture into contemporary lifestyles. Featured furniture.
Wang Shumao thinks that modernity is not equal to the West. Modern design is not equal to Western design. With the acceleration of modern social development, domestic and foreign lifestyle habits are basically the same. Under the conditions of rapid development of modern Chinese technology, Chinese people will soon enter modern times. At the stage of design, the furniture surnamed West or surnamed East for the contemporary Chinese lifestyle does not need to be distinguished.
Wheat said that now is contemporary, and now life is called contemporary life. How to integrate the contemporary lifestyle into the design, think more, see more, learn more, and always walk with the attitude of exploration. The society is pluralistic, and it is treated with an inclusive attitude. Just choose the style that you like and stick to it. It will gradually form a new style, a new thing, surnamed East or West, and there will be new media in the future. The language gives the next definition.
Chen Yanfei said that everyone has their own life trajectory and has a good memory of his life. This is very important for design. Whether the design can awaken memories of a better life is something that he has been thinking about designing in recent years, so it is very strong for returning to life experience.
(Text / Sina home)
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