How does the catering industry choose a professional cash register system? There are many domestic catering cash register system companies, providing a vast space for the vast number of catering merchants to choose products. Even so, merchants still do not know which cash register system is really suitable for themselves. Even if they are selected, they will often be fooled. The reason for the feeling of being cheated is mainly due to the following points:
(1) The market is cruelly competitive, and various software manufacturers fight the price war
Due to the fierce competition, all manufacturers have almost reduced their profits to the minimum. You sang me to debut. Today you "buy software and send hardware", tomorrow I "buy hardware and send software". Even so, merchants still think it is Routine, there will always be a group of merchants who are greedy for cheap, just like the customers who are looking for group purchases everywhere, just choose the cheapest, the final product has no quality, and the merchants have no service, which is also expected.
(2) Excessive marketing, ignoring product quality and business reputation
In an impetuous social atmosphere, more and more manufacturers are focusing their energy on bidding rankings and SEO optimizing online communication. Just like the bosses of Internet celebrity restaurants, they only focus on hot spots but ignore service and quality of dishes. And other key factors, it is inevitable to choose such software without future after-sales service.
(3) Burning subsidies, disrupting the market
The continuation of the price war, the company that can do this kind of behavior must be well-funded, rich in money, first squeeze out the competitors, and then kidnap the business, just like some anti-virus software, let us enjoy free software The convenience of this makes us endure the pain of using rogue software for free.
Merchants 'pain points exist in various aspects such as personnel management, cost control, and marketing. Merchants' understanding of marketing is diverse. To sum up, there are three points:
1. How to let more people know about our restaurant?
2. How to keep the guests who enter the store?
3. How to let the lost guest return?
The member marketing of Deke Cashier System can perfectly solve the above three problems. So, what is member marketing? Why do member marketing? how should I do it?
Member marketing is a set of philosophical ideas, 45% depends on the correct senior leadership relationship, 40% depends on project management practices, and 15% depends on technology.
As the concept of the catering O20 has become popular, more and more catering software has begun to label their products with marketing, open a membership card, and say that they have the function of member marketing, and classify members, say that they have The function of precision marketing puts merchants in the cloud.
The member marketing of the Dake Cashier System is not a function in the software. It is dynamic and changing. It can make accurate judgments according to the conditions of the merchants and customers. It can provide merchants with a scientific membership rights plan and membership growth system. , Marketing report, can collect and analyze member consumption data. All the work is automatically performed by the system based on advanced algorithm analysis, saving manpower and material resources.
The purpose of member marketing is "to increase powder, increase revenue, promote sales, and lock customers". The German customer cash register system can do the following for merchants:
1. Drainage-lock the target to the target crowd within three kilometers, quickly complete the card and coupon delivery work, and achieve the purpose of pulling new ones.
2. Transformation—Using scientific methods to transform guests entering the store into members.
3. Interaction—Analyze customer preferences and understand yourself better than customers.
4. Fission-tap the customers behind the customers.
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