Pharmaceutical products have the dual attributes of drugs and commodities. They must follow the relevant national laws and regulations and change their concepts according to changes in the market. Drug packaging design in compliance with the "Drug Administration Law" and related policies and regulations at the same time, but also reflect the corporate image, improve the design quality, access to the psychological recognition of consumers.
The changing market situation demands that pharmaceutical packaging must be innovative. Due to historical and cultural reasons, the packaging design of domestically produced medicines in our country has formed a relatively simple and unadorned design frame. Many similar drug packaging texts are identical, and they are distinguished only by changes in color, and with unobtrusive titles, it is easy to confuse. Compared with the packaging of imported drugs and "triple-funded" enterprises' drugs, the packaging of these drugs is dwarfed by both the appearance design and consumer considerations. The packaging design of many domestic drugs is following the foreign pharmaceutical packaging design ideas. The globalization of the pharmaceutical economy requires that the pharmaceutical packaging in China follow the international trend while taking the nationalization route, surpass the status quo, and gradually have the ability to identify the world.
The advanced pharmaceutical packaging is designed to provide safety cover for the safety of the elderly and children; the oral liquid is equipped with a measuring cup with accurate measurement and convenient use; the package prompts “put the medicine out of the reach of children†and so on. All of these bring the patient's medication safety information, but also have achieved the psychological recognition of the efficacy of consumers. To see the strengths of others and identify their own shortcomings, pharmaceutical companies should extensively solicit the opinions of the market and marketing departments when designing new packaging, and conditional ones can invite advertising planning companies to do image design. A company’s recent skin and mucous membrane antiseptic disinfectants have completely abandoned the old-fashioned design ideas on the exterior design and are very rich in sensory information of the new generation, improving the size of the liquid outlet of the bottles, and controlling the amount of drugs when used. And it does not touch the fingers.
At the same time, drug packaging must consider the compatibility of drugs and packaging materials, as well as the stability of packaging materials during the storage period of drugs. At the same time as the new drug is declared, it is necessary to put forward the package form of the drug, the test report of the compatibility of the drug and the package, the quality standard of the material, and the license of the material supplier.
Judging from the concept of integrated communication proposed by modern marketing, drug packaging is not just a product strategy issue, it has become an irreplaceable medium for promotion. Packaging plays a decisive role as the last stage of communication with consumers. Pharmaceutical companies need to convey the connotation of the product through the carrier of pharmaceutical packaging. It is also necessary to complete the final step of communication with the drug consumers and users through packaging. In addition, pharmaceuticals companies will also be required to express the image of pharmaceutical companies and communicate in a deeper sense.
Interactive personalized marketing has gradually become the mainstream mode of marketing, and personalized consumption puts higher requirements on drug packaging design. In today's highly homogenized products, the packaging of products also has the phenomenon of "homogenization." In pharmaceutical packaging, consumers are not concerned with fancy pictures, but whether their feelings are respected, whether the products have affinity, and whether they embody the taste and lifestyle of the target group. Those pleasing and high-grade packaging are naturally favored. This requires designers to deepen their lives when designing packaging, and focus on the human nature. At the same time, pharmaceutical packaging needs to achieve greater communication and global recognition capabilities, and its national style cannot be ignored. With the acceleration of the process of international trade integration, pharmaceutical packaging design should achieve international standards as much as possible, and have the ability to identify the world. However, packaging design cannot be globalized for globalization. Any packaging design has its own traditional cultural background that cannot be isolated. Only the people of the nation are in the world. Pharmaceutical packaging can only be distinctive if it has the national color.
The changing market situation demands that pharmaceutical packaging must be innovative. Due to historical and cultural reasons, the packaging design of domestically produced medicines in our country has formed a relatively simple and unadorned design frame. Many similar drug packaging texts are identical, and they are distinguished only by changes in color, and with unobtrusive titles, it is easy to confuse. Compared with the packaging of imported drugs and "triple-funded" enterprises' drugs, the packaging of these drugs is dwarfed by both the appearance design and consumer considerations. The packaging design of many domestic drugs is following the foreign pharmaceutical packaging design ideas. The globalization of the pharmaceutical economy requires that the pharmaceutical packaging in China follow the international trend while taking the nationalization route, surpass the status quo, and gradually have the ability to identify the world.
The advanced pharmaceutical packaging is designed to provide safety cover for the safety of the elderly and children; the oral liquid is equipped with a measuring cup with accurate measurement and convenient use; the package prompts “put the medicine out of the reach of children†and so on. All of these bring the patient's medication safety information, but also have achieved the psychological recognition of the efficacy of consumers. To see the strengths of others and identify their own shortcomings, pharmaceutical companies should extensively solicit the opinions of the market and marketing departments when designing new packaging, and conditional ones can invite advertising planning companies to do image design. A company’s recent skin and mucous membrane antiseptic disinfectants have completely abandoned the old-fashioned design ideas on the exterior design and are very rich in sensory information of the new generation, improving the size of the liquid outlet of the bottles, and controlling the amount of drugs when used. And it does not touch the fingers.
At the same time, drug packaging must consider the compatibility of drugs and packaging materials, as well as the stability of packaging materials during the storage period of drugs. At the same time as the new drug is declared, it is necessary to put forward the package form of the drug, the test report of the compatibility of the drug and the package, the quality standard of the material, and the license of the material supplier.
Judging from the concept of integrated communication proposed by modern marketing, drug packaging is not just a product strategy issue, it has become an irreplaceable medium for promotion. Packaging plays a decisive role as the last stage of communication with consumers. Pharmaceutical companies need to convey the connotation of the product through the carrier of pharmaceutical packaging. It is also necessary to complete the final step of communication with the drug consumers and users through packaging. In addition, pharmaceuticals companies will also be required to express the image of pharmaceutical companies and communicate in a deeper sense.
Interactive personalized marketing has gradually become the mainstream mode of marketing, and personalized consumption puts higher requirements on drug packaging design. In today's highly homogenized products, the packaging of products also has the phenomenon of "homogenization." In pharmaceutical packaging, consumers are not concerned with fancy pictures, but whether their feelings are respected, whether the products have affinity, and whether they embody the taste and lifestyle of the target group. Those pleasing and high-grade packaging are naturally favored. This requires designers to deepen their lives when designing packaging, and focus on the human nature. At the same time, pharmaceutical packaging needs to achieve greater communication and global recognition capabilities, and its national style cannot be ignored. With the acceleration of the process of international trade integration, pharmaceutical packaging design should achieve international standards as much as possible, and have the ability to identify the world. However, packaging design cannot be globalized for globalization. Any packaging design has its own traditional cultural background that cannot be isolated. Only the people of the nation are in the world. Pharmaceutical packaging can only be distinctive if it has the national color.