Food packaging advertising needs to be accurate and scientific

On the eve of “3·15′′, the food packaging advertisements found on the market made you wonder if you did not discuss the tempting pictures on the packaging. You definitely want to eat a bowl!

In this fast-growing era, the fast-produced product, fast cooked noodles, is attracting your attention with its increasingly gorgeous packaging, and its TV commercials are also performed by various stars. Or an exaggerated story appealing to you, letting you suddenly assume that in this world, apart from quick noodles, there will be no other food. However, if it's just that it's not tight, after all, it's automatically sent to you, and the most annoying thing is that every time you see the big chunks of braised pork ribs, fresh vegetables and delicate red on the screen. The wonderful chili peppers were whipped up by an infinite appetite and rushed into the supermarket to buy back the bag and the images on the screen. There was no instant instant noodles, and when they opened eagerly to prepare the pan, they found it inside. In addition to a package of vacuum-processed dried vegetables, two packets of dark or gray seasoning packets and a group of instant noodles are included. If the stomach is hungry at this time, it will only be right when there is no alternative; if it is not hungry, there will certainly be no appetite to abandon it. From time to time for such phenomena, most consumers are also gone.

Nowadays, many advertisements are dissatisfied with those TV advertisements with “color” tastes. Criticism on them is all in one line. The practice of inserting advertisements in television dramas is also very opinionative, and it is often indiscriminately attacked. However, they ignore the more deceptive and small advertisements that are on the side of us. Ever since, more businesses have seized this opportunity and invited more advertising designers to use their intelligence and intelligence to wrap up ideas and promote their products. When the consumer purchased the product because he was blinded, when he saw that the product was inconsistent with the package, there was no other way except for shouting.

Now, besides the exquisite beautification of finished product packaging, this phenomenon has also appeared in the catering industry. In Quanzhou, there are many fast food restaurants that attract customers with a variety of advertisment posters, and some restaurant recipes are printed with exquisite dishes. Of course, if the consumer wants to be true to the merchant, the merchant will tell you innocently: “Advertising posters cannot of course be exactly the same as the physical ones, and the poster has already indicated that 'the food is based on the actual product. The picture is for reference only' ". The reporter once saw a very small line of such a text in the lower right corner of a poster in a glass window of a restaurant in the urban area. Consumers do not pay attention to it.

Today is “3·15”. As for the day when consumers defend their rights, the city’s industrial and commercial bureau staff said in an interview with reporters that, in principle, allowing manufacturers to advertise Some exaggerated tactics to promote the product, if it is marked "in kind", consumers should be acceptable. But now more consumers are accustomed to looking at plans to buy food, and some restaurants and manufacturers do indeed “misleading” consumption. In fact, the drawings with the nature of “shopping” should be more authentic and credible. Because many convenience foods are now closed, consumers can only choose according to the illustration. At this time, the food packaging pattern needs to be accurate and scientific. Otherwise, the extreme will be reversed. When consumers lose trust in the product, it is not a good thing for manufacturers and businesses.

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