According to relevant personages of Shanghai (Nestlé) Fowler Foods Co., Ltd., the target consumer of Nestlé's “eighteenth party†is young children. However, Nestlé found out after investigation that the children must eat once in plastic bagged ice cream. Otherwise it is difficult to re-sealing, even if wrapped again, it is difficult to ensure product hygiene. For this reason, Nestle decided to use carton packs after a market inspection.
The person in charge introduced the unique advantages of carton packaging: First, Nestle's “eight-ocean†ice cream contains eight ice creams. If one meal is not finished, it can be re-sealed and refrigerated to facilitate consumers. Secondly, the structural design of the carton is flat. Design can be diversified, and plastic bags can only be innovative in printing; Third, the characteristics of the carton determines its more display effect, and more to attract the attention of consumers; Fourth, the carton compressive performance than plastic Bags are strong in compression and protect the product from crushing.
According to reports, Nestle's "eight power" uses 250 grams of white paperboard with PE film on the paper, which can effectively prevent moisture, and there are plastic trays in the tray. Nestle's "eight power" carton is not a regular rectangle, but an inverted trapeze. According to Nestlé stakeholders, this style is used because it is not only novel, it has a good display effect on the shelf, and improves the pressure performance. It can effectively protect the product inside the box from being crushed. Nestle's "eight-dimensional" graphic design is very lively, a small smile, like an innocent child to greet his little friends to taste, share this delicious.