The graphic design of packaging and decoration can be divided into the following categories from the content:
1. product image;
2. Logo image;
3. The consumer image;
4. Metaphorical image;
5. font change image;
6. Application description image;
7. Auxiliary decorative image and so on.
First, the main points of graphic design
1. Pay attention to accurate informational graphics as a design language, pay attention to the words clearly. The main characteristics of the owner must be maintained in the process, and the details of the key parts must be taken care of. Otherwise, the difference is 100%. For example, apples, tomatoes, oranges, etc. are similar in size, but in reality they are very different. This means that they have to deal with their own different characteristics.
The characteristic of an image is often more vivid in comparison with its similar image in the spring. Therefore, grasping characteristics in comparison is an effective method.
2. Pay attention to the distinctive and unique visual experience The packaging and decoration in modern sales is actually a kind of small advertisement design. It is necessary not only to pay attention to the specific information of the content, but also to have a distinctive and unique visual image.
The so-called uniqueness does not lie in simplicity or complexity. Simple may be unique or plain; complex may be novel or old. To be concise and changeable, complex and not cumbersome; simple and vivid, rich, complex and simple, perfect. To be new and unique, full of personality.
3. Pay attention to the limitations and adaptability of the relevant graphics to convey certain ideas, and pay attention to the different customs of different regions, countries, and ethnic groups. At the same time, we must also pay attention to the consumption targets of different genders and ages.
Second, the form of graphic design changes
Graphics can be divided into concrete, abstract and decorative graphics.
1. Concrete graphics (1) Photographic images: Photographic images can truly express the product image, have rich color hierarchies, and are widely used in packaging. In addition to realism, photographic graphics can also use a variety of special processes to create a variety of graphic effects.
(2) Realistic paintings: Photography cannot replace paintings. The so-called writing of painting is not purely objective and realistic. Otherwise, it is not necessary to paint. Subjective choices must be made on the object to be expressed according to performance requirements, so that the image is more simple and perfect than the actual object.
(3) Induction Simplified Graphic: This refers to the general treatment on the basis of realism. Summarize features and simplify levels to make objects more concise and clear. In terms of expression methods, changes in points, lines, and surfaces can produce a variety of performance effects.
(4) Exaggerating changes in graphics: This is a change process based on inductive simplification. That is not only summarized, but also emphasizing distortion, so that the performance object achieves a lively, humorous artistic effect.
2. Abstract graphic Abstract graphic refers to a figure that has indirect connection without direct meaning formed by point shape change, line shape change, and surface shape change. Abstract graphics have a wide range of performance, and have a great potential for the performance of the packaging picture. Although abstract graphics have no direct meaning, they can also convey certain information. It is important to push this design. As mentioned earlier in the concept of joint ideas, abstract graphics can also guide the associative feelings of the viewer.
3, decorative graphics, packaging and decorating the use of decorative graphics is also very extensive, including the use of traditional decorative patterns borrowed, the design should pay attention to not abuse of decorative patterns, but should be consistent with the content of the properties, features, grades appropriate use.
1. product image;
2. Logo image;
3. The consumer image;
4. Metaphorical image;
5. font change image;
6. Application description image;
7. Auxiliary decorative image and so on.
First, the main points of graphic design
1. Pay attention to accurate informational graphics as a design language, pay attention to the words clearly. The main characteristics of the owner must be maintained in the process, and the details of the key parts must be taken care of. Otherwise, the difference is 100%. For example, apples, tomatoes, oranges, etc. are similar in size, but in reality they are very different. This means that they have to deal with their own different characteristics.
The characteristic of an image is often more vivid in comparison with its similar image in the spring. Therefore, grasping characteristics in comparison is an effective method.
2. Pay attention to the distinctive and unique visual experience The packaging and decoration in modern sales is actually a kind of small advertisement design. It is necessary not only to pay attention to the specific information of the content, but also to have a distinctive and unique visual image.
The so-called uniqueness does not lie in simplicity or complexity. Simple may be unique or plain; complex may be novel or old. To be concise and changeable, complex and not cumbersome; simple and vivid, rich, complex and simple, perfect. To be new and unique, full of personality.
3. Pay attention to the limitations and adaptability of the relevant graphics to convey certain ideas, and pay attention to the different customs of different regions, countries, and ethnic groups. At the same time, we must also pay attention to the consumption targets of different genders and ages.
Second, the form of graphic design changes
Graphics can be divided into concrete, abstract and decorative graphics.
1. Concrete graphics (1) Photographic images: Photographic images can truly express the product image, have rich color hierarchies, and are widely used in packaging. In addition to realism, photographic graphics can also use a variety of special processes to create a variety of graphic effects.
(2) Realistic paintings: Photography cannot replace paintings. The so-called writing of painting is not purely objective and realistic. Otherwise, it is not necessary to paint. Subjective choices must be made on the object to be expressed according to performance requirements, so that the image is more simple and perfect than the actual object.
(3) Induction Simplified Graphic: This refers to the general treatment on the basis of realism. Summarize features and simplify levels to make objects more concise and clear. In terms of expression methods, changes in points, lines, and surfaces can produce a variety of performance effects.
(4) Exaggerating changes in graphics: This is a change process based on inductive simplification. That is not only summarized, but also emphasizing distortion, so that the performance object achieves a lively, humorous artistic effect.
2. Abstract graphic Abstract graphic refers to a figure that has indirect connection without direct meaning formed by point shape change, line shape change, and surface shape change. Abstract graphics have a wide range of performance, and have a great potential for the performance of the packaging picture. Although abstract graphics have no direct meaning, they can also convey certain information. It is important to push this design. As mentioned earlier in the concept of joint ideas, abstract graphics can also guide the associative feelings of the viewer.
3, decorative graphics, packaging and decorating the use of decorative graphics is also very extensive, including the use of traditional decorative patterns borrowed, the design should pay attention to not abuse of decorative patterns, but should be consistent with the content of the properties, features, grades appropriate use.