The coordinates in the global economic system are quietly changing. China, Brazil, Russia, India, Brazil, and South Africa are becoming the focus of economic issues. At the same time, the European and American markets are still suffering from pains in the process of recovery. David Yang, a well-known Chinese business consulting management expert and brand marketing management expert, believes that the outlook has become clearer: China has surpassed Japan to become the world's second largest economy. China's future will no longer be just a "world factory", but will also be the most promising "world market."
The picture of global economic geography is undergoing unprecedented changes. The automobile market is an important reference for measuring the consumption level of a country. Last year, China has surpassed the United States to become the world's largest automobile market, which is more than a decade ahead of people's expectations. Hou Kepeng, secretary-general of the Shenzhen Furniture Association, expects that the furniture industry will also usher in the best opportunity for transformation. In the next five years, its market output value is expected to exceed the automobile industry and become China's largest industry.
Cao Hongfu, vice president of the China Brand Planning Alliance and director of the Furniture Committee, said that the Chinese furniture industry has experienced a period of infancy and early growth in the past 30 years, and is now in the middle of growth. After 2015, it will truly enter the stage of growth and maturity.
The reshaping of the international furniture industry is taking place: on the one hand, a group of internationally renowned furniture brands have begun to enter the domestic market collectively and on a large scale, bringing a new wave of pressure to the already fierce domestic market. It also brings new choices to Chinese consumers. On the other hand, although there are many obstacles in the overseas market, some of the pioneers of furniture companies have bypassed the traditional path of simple foundry and OEM production. Beginning to test the internationalization of water brands, Chinese furniture brands have taken a valuable step in rushing out of the country. Even the best of the few furniture companies, although rooted in Asia, have gradually realized the internationalization and globalization of the brand.
One entry, one exit, industry convergence, market integration, and Vientiane update. However, in the process of convergence and integration, it is inevitable to experience various challenges and tribulations. Then, in the era of the reconstruction of the furniture industry, what is the path to re-establish the future of the industry, how to promote innovation? How to avoid various abnormal interference behaviors in the market, create a good market environment and competitive atmosphere, and finally achieve international commercial rivals. A win-win situation? How should the Chinese furniture industry expand its international market, and achieve win-win with overseas professional buyers and consumers? What are the paths and models? How should foreign furniture brands enter the fast-growing Chinese furniture market and participate in the Chinese furniture market? At the same time of competition, what measures are there to avoid repeating the same mistakes? At the same time, how will local furniture brands respond?
What is the significance of the development of China's furniture industry? How to promote the internationalization strategy of Chinese furniture companies?
David Yang, a well-known Chinese business consulting management expert and brand marketing management expert, believes that although China is already the world's largest manufacturing country for furniture products, China and the two key indicators of “brand image†and “innovation capability†The gap between Japan, Germany and South Korea is still evident. So far, China's internationally influential furniture companies are still few, and this status is not commensurate with China's "world's second largest economy" and "global furniture manufacturing base." What is urgently needed to break through in the Chinese furniture industry is brand and technology, especially the brand. It can be said that China does not break through these two major bottlenecks in one day, and it is not qualified to be called "global furniture powerhouse" in one day. Strive to achieve the brand breakthrough in the next 3-5 years, and then achieve technological breakthroughs, become the most realistic and urgent topic facing Chinese furniture companies. At the OEM stage of the Chinese furniture industry, the trend of industrial agglomeration is becoming more and more obvious, and Chinese furniture may face more anti-dumping in the international arena.
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