The world-renowned Scotch whisky brand, Johnnie Walker's “Black Brand†Scotch whisky, introduces a new and sophisticated bottle design, combining 12 artists from the fields of painting, sculpture, photography, fashion, and multimedia. "The Picking of the Prime Minister" Art Exhibition. In recent days, Johnny has been awarded “Black Brand†Scotch Whisky to unveil the opening ceremony of a brand new wine bottle and art exhibition of “Tsang Ji†in Shanghai Super Brand Mall. Five of the 12 artists visited the site, including the painter Xue Song, Sculpture artist Li Lihong, multimedia artist Yang Yongliang, and artist Ji Wenyu and his wife Zhu Weibing witnessed the birth of the new bottle of glory.
12 Artists Create New Art on Bottles
In the spirit of the brand “Keep Walking Forever,†Johnny Walker invited 12 artists to use Johnny's “Black Brand†Scotch whisky as a source of inspiration to create new art on the bottle. Create a feast for visual arts. The Johnnie Walker “Black Label†Scotch Whisky “Artwork Exhibition†exhibition was opened on March 31st at Super Brand Mall in Shanghai. The four-day exhibition provided a chance for consumers to enjoy up close to 12 pieces. Very fine art work.
It is reported that 12 artists have come from various fields of art such as painting, sculpture, photography, fashion design, jewelry design, and multimedia devices, and have attracted attention with their own unique style of creation. The painter Xue Song burns Li Bai’s “Into the Wine†on the bottle; the contemporary artist Yang Yongliang puts the new media into the bottle; the ceramic sculptor Li Lihong makes the “forward gentleman†become “the person who is on the waveâ€. Fashion designer Zhou Xiangyu puts on a new Scottish checkered dress for the new bottle; sculptor Yu Fan turns the “gentleman walking†into a faithful walker; the painter writes to let the climbing gentleman scatter colorful flowers. Rain, send good wishes to the brand.
In addition, the outstanding “Vision†magazine in the field of art and design also invites six artists to participate: Li Ou’s works are very romantic; the new bottle of experimental art graduate student Chen Mingqiang is like a The monument; jewelry designer Zhang Fan blends jewelry perfectly with the new bottle; painter Zhou Xiaozhuang uses Xuan paper as a medium to intertwine collages on bottles; painter, multimedia artist Kong Lingan creates new wax bottles and seals brand history; cross-border artist Wang Kaifang , stacking a variety of high-quality materials, three-dimensional show Johnny was added "black card" Scotch whisky deep and complex taste.
The new bottle is exquisite and modern, creating extraordinary
Johnny obtained a brand new bottle of “Black Brand†Scotch Whisky, breaking the tradition and creating streamlined oblique sections around the bottle, making the bottle silhouette more three-dimensional and vivid. On the bottle, the main label still maintains a tilt of 24°, but it is visually simpler and more elegant to highlight the slenderness of the bottle and the pure quality of Johnny's "black card" Scotch whisky. The words "BLACK LABEL" on the main label are distinguished from the light gold of other words and are visually obvious, especially eye-catching. In addition, the “12†word is the finishing touch in the concise and elegant bottom label, representing Johnny's “Black Brand†Scotch whisky made from more than 40 kinds of high-grade whisky, each of which is aged at least in oak barrels. In 12 years, the interpretation of the brand's outstanding pursuit of mellow mellow wine quality.
On the newly installed box, the brand image of “gentleman walking forward†is presented in a more prominent and artistic form, highlighting the unparalleled brand self-confidence, self-perpetuating, and always forward brand essence. In the interview, Ms. Fu Xiuting, the Brand Director of Johnnie Walker China, said that Johnnie Walker has been adhering to the spirit of “Keep Walking Foreverâ€. He has been continuously updating and advancing with the times in the past 100 years; Johnnie has been awarded “Black Label†Scotch Whisky. While bringing brand new wine bottles, it also hopes to bring extraordinary artistic experiences to people through the beautiful "sorts of pipa".
[Come to the consumer]
1 The Art of Picking the Prime Minister
Exhibition exhibition tour
The works of 12 artists are gorgeous and fascinating. In order to narrow the distance between the 12 artworks and the consumers, Ms. Fu Xiuting said that this "pick up and match" artwork will be displayed on April 7th - April 10th, April 14th - April 17th, 4th. From May 29 to May 2, they toured Shenzhen, Guangzhou, and Beijing and opened an extraordinary art tour.
2 online hands-on design
Exclusive new bottle
Consumers can also create exclusive new bottles. Johnnie Walker's "Black Brand" Scotch Whisky has set up an interactive section at the launch of the new bottle. Consumers can color, graffiti and create new bottles on the interactive platform's website. For consumers who are not on the scene, they can also visit Johnny's new bottle of official website http:// to create their own creative new bottle.
Classic square bottle inspired by practical
In the early 19th century, the Johnnie Walker family invented the square bottle to facilitate transportation. It should be noted that other brands at the time were still packaging in round bottles, so at the beginning of its birth, it gained many praises for its practical and creative features and modern and novel design, and it has since cast a century-old classic. For more than 190 years, Johnny's "Black Brand" Scotch whiskey has also evolved with the times, replacing the new clothes nine times, each time adding fresh elements that match the times. Johnnie Walker upholds the “Keep Walking Forever†brand spirit, constantly improving the bottle design, giving it a richer modern texture and vitality.
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