[Chinese Packaging Network News] Now that the quality of many of the packaging of goods can not go up, so that consumers are not satisfied, or even bored, a direct impact on the sale of goods. Under the current market conditions of brutal competition, we cannot but say that it is a deterrent to businesses or manufacturers. Naturally, it also affects the economic benefits of businesses or manufacturers. This is mainly due to the fact that the basic quality and design level of the product packaging designers do not go up, leading to the quality of the packaging design. The quality of packaging design is mainly grasped by the skills of packaging design. If the skills are grasped, there will be no problem with grades and problems.
So, what aspects should the skills of mastering packaging design begin with?
Color skills to grasp the color techniques should be noted from the following points: First, the relationship between color and packaging care; Second, the contrast between color and color itself. These two points are the key to the use of color.
(a) The care of color and packaging
Then, where should we talk about the relationship between color and packaging? Mainly through the external packaging color can reveal or reflect the inner packaging items. It allows people to basically perceive or think of what the inner package is. For this question, I have mentioned it many times in the past articles, but if we can come to the store to get a look at the goods, many products do not reflect this relationship. So that consumers can not think of what to pack things from the table and inside. Of course, there is no positive sales promotion for the sales of products. The color of normal external packaging should grasp this same characteristic to varying degrees; (1) From the industry, the normal color of food is expressed in its main colors of yellow and pink to give people warm and close feelings. Of course, many teas are green, beverages are green and blue, liquors and pastries are made of big red, children's foods are made of rose, and daily cosmetics are normally used. The main colors are mostly rosy, pink, light green, light blue, dark brown, to highlight the warm and elegant feeling, clothing and shoes and hats are mostly dark green, dark blue, brown or gray, to highlight the calm Heavy and elegant beauty. From the aspect of performance characteristics, in the case of foods alone, cakes and pastries use golden, yellow and light yellow to give people the impression that people are scented; for teas, beer and other beverages, they use red or green, symbolizing the richness and aroma of tea; Tomato juice and apple juice are often red, and the concentration indicates the nature of the item. Although some packages do not use the same colors as the ones mentioned above from the main colors, but look closely if the design of the package is written by the hands of their own hands, then, in the packaging of its packaging There must be a symbolic color block, color point, color line, or focused content highlighted in that color. This should be everyone's proud job. Some clothing packaging and some cosmetic packaging, and even some wine packaging can find a lot of such examples.
(b) The contrastive relationship between color and color Again, the contrast between color and color. This is the easiest thing to do in many commodity packaging but it is very difficult to grasp. In the design from the master, the wound effect of the package is snow white, otherwise, is the lower Riba. In Chinese calligraphy and painting, such a saying is often popular. It is airtight and sparse. In fact, it is a kind of contrast relationship. In the packaging design, this contrast is very obvious and very common. These so-called comparisons generally have the following contrasts: the contrast between the use of colors, the contrast of the use of colors, the point-to-point ratio of color use, the contrast between the use of colors, the contrast between the use of color and the contrast of color, and the contrast of colors. Contrast and so on.
(1) The contrast of the color used. This appears to be the most frequent use of color in the current packaging design, and it is the most widely used.
It is very common in many graphic designs (such as posters, hanging scrolls, or dressmaking classes). The so-called contrast between shades and depths should mean that the design uses two colors, shades of color, to subtly appear on one screen at the same time, resulting in a more coordinated perspective. It is usually used as a light-colored base with a large area, on which a dark composition, such as a light yellow base, is used to compose a composition in brown, or a yellowish or white pattern is used in a brown color patch; With a light green bottom; dark green composition; pink bottom; large red composition; light gray bottom; soap black composition and so on. These are all shades of contrast in color, and in this form we can design packaging on some cosmetic packaging or on some Western wine packaging, especially Western wine packaging. Chinese Changyu wines and Shuanghui's sausage sausages as well as Xijie’s meat packaging are mostly expressed in this form. This form of packaging is also common in Japan and South Korea. Its visual effects are clear, simple, gentle, and elegant.
(2) The use of color for contrast (or contrast) is one of the important methods of reproduction.
This kind of contrast is often accompanied by a deep and solemn motif on a light and elegant background, or in a heavy, solemn motif (mostly with color patches). The theme and name of the light and elegant packaging, as well as trademarks or slogans. In turn, it also uses a large area of ​​dignified deep pigmentation. Another light and elegant tone or focus on a certain color block or fully decorate some patterns. In this light contrast, the general pigments have a harmonized color contrast and a cool and warm color contrast. The methods of harmonizing the color contrasts are often light green to dark green; light yellow to deep coffee; pink to red, etc., while the contrast between cold and warm colors is mostly Black and white, red and blue and so on.
China Packaging Network Editor believes that the use of color design and skills to master the packaging design is the basic technology, but also an important part of the packaging system, contains the characteristics of the entire product and concepts, how to better display the content of the goods, you need the flexible use of packaging design stand by.