Will HP acquire 3D printing companies? CEO calls the key to see technology

On September 12, 2016, Hewlett-Packard Company CEODionWeisler announced that it will invest $1.05 billion to purchase Samsung's printer business. Weisler hopes that this will boost HP's competitiveness in the copier market and ease the decline in printer sales.

Hewlett-Packard said that Samsung's printing business generated $1.8 billion in sales in 2015, which is only a fraction of HP's entire printing business. The latter's print sales in 2015 totaled $21.2 billion, a decrease of 8.5% from 2014.

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Weisler was interviewed on HP's acquisition, 3D printing strategy, etc. The following is an interview with Weisler:

What is the biggest gain in this transaction?

We are using a multi-functional printing technology to subvert an outdated, $55 billion copier market, which is the core gain. Our market share is very low, and we have acquired more than 6,500 patents, 1,300 of the best engineers in Korea and the rest of the world. Our ability is now able to enter this field and subvert it, which is a great thing.

How long have you planned this acquisition?

At the HP Security Analyst Conference in September 2015, we intend to formally enter the A3 (a paper size) copier market. We look at the entire market looking for technology that can subvert traditional copiers. So we started cooperation with Samsung. The more we understand Samsung, the more we understand the value of their disruptive technology – they have created a number of highly relevant patents in a short period of time. ”

When it comes to disruptive technology, I can't help but think of 3D printing. Should we expect HP to make an acquisition in the 3D printing market?

Earlier this summer, we showed off our latest 3D printer. 3D printing is a new category, and we are proud of our multi-jet fusion technology! We think it will change the rules of the game. It is ideal for short-term production of plastic products. Frankly speaking, when material costs fall in the future, it is also suitable for long-term production as well as traditional prototyping. We have other materials on hand, and we are now exploring 3D printed ceramic parts.

The acquisitions we make will always be carried out on the premise of return on investment. We will not acquire the company for the purpose of obtaining stocks. Our aim is to purchase technology.

Do you feel that there is a technology that can enhance HP's current 3D printing technology?

We have been examining various technologies. Six weeks ago, we made a small acquisition to get David's 3D print scanning software and hardware (referred to as German scanning software company DavidVisionSystems). We continue to patrol in Silicon Valley, as well as Israel, which has more than 5,000 startups in the country.

Since the spin-off of Hewlett-Packard Enterprises (HPE) in November 2015, is it easier to promote a transaction on such a large scale? It is important to know that HPE seems to be selling some of its business, and Hewlett-Packard has completed such a large acquisition.

I am not going to comment on HPE. We split it into two separate companies to drive the company forward. I think splitting allows us to run faster, innovate, change our channels, and make some acquisitions.

Every day when we are awake, we are thinking about printing and personal systems business. We are now able to reinvest in this business. In the past, we have to compete with other departments for investment resources.

How do you plan to combine two different corporate cultures, HP and Samsung?

HP is a global company. What we do in Korea is like what we do in other countries around the world. We face the need for cultural integration.

Personally, I have worked in Asia for more than a decade and have been managing Korean business for more than a decade. I can understand the culture there. What makes me wonder is the similarity between Samsung and Hewlett-Packard. Both companies are organizations that value development. Hewlett-Packard and Samsung also have something in common in corporate culture. We will do some work on the cultural integration of the two companies, which is something I have to control myself.

Will you bring Samsung engineers to your research department, HP Labs?

of course! I have already done it in other companies. One of the important things I have to do is to introduce the top talents in Korea to the world, such as into the HP lab or business unit. Then introduce our current talents to Korea. I have to choose top talent, and then the teams will start learning each other's language and begin to integrate. When they returned, I had a new talent. This is how I set up a bridge between different cultures. ”

(Editor)

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