2017 is a year full of opportunities and challenges for the home industry. On the one hand, the drastic environmental protection policy has forced the home industry to reshuffle, stimulating enterprises to gradually adapt to the new environment. On the other hand, with the advancement of supply-side reform, how to adapt to the buyer's market demand in the new environment, eliminate backward production capacity, and achieve innovative development. It has become the only way for home furnishing companies to seek breakthrough.
Key words: oil to water, the implementation of the most stringent environmental regulations
In July 2015, Beijing Municipality “Emission Standards for Air Pollutants in Wood Furniture Manufacturing Industry†implemented the use of oil-based paints to reduce the use of oil-based paints and gradually replaced water-based paints. In the past two years, consumers’ demand for water-based paints has become stronger. Many furniture companies have begun to take "green paint" as an environmental selling point and take the lead in responding. For the entire furniture market, the water-based paint in 2017 is no longer a "wolf": "Standard" stipulates that after 2017, Beijing wooden furniture will completely ban the use of oil paint, otherwise it will not be able to sell in the Beijing market.
According to data released by the China National Coatings Industry Association, the total amount of volatile organic compounds (VOCs) emitted by the paint coating industry to the atmosphere is about 4.3 million tons per year, of which oil paint accounts for about 98%, and water-based paints account for about 2%. . It can be seen that the environmental protection advantages of water-based paints are obvious. It is reported that the purpose of launching the new standard in Beijing is to promote the company to replace all the organic solvent-based coatings (oily coatings) into water-based coatings. If it is not replaced, it will completely withdraw from the Beijing market. According to the standard implementation date, the requirements for the second time period will be implemented from January 1, 2017. By then, Beijing's furniture manufacturing industry will ban the use of organic solvent-based (oily) coatings to spray furniture products.
Keywords: external migration site selection, finalization, new plant construction
In the past two years, Beijing has faced the policy background of resolving non-capital functions. Under the “four centers†orientation, furniture manufacturing (including raw material producers in the home improvement industry) has become one of the formats heavily influenced by policy factors, and also because of Beijing and The Beijing-Tianjin-Hebei region has faced severe environmental pressures in recent years. It is imminent for the external migration, and some large-scale small workshops that cannot bear the cost of external migration will be eliminated. In addition, the increasing manpower, land cost and unstable market environment The lack of a more consistent frequency has also led to increased pressure on home businesses and accelerated pace of migration. For the labor-intensive industries such as furniture manufacturing, news about the factory's relocation and new industrial parks became a hot topic in the home furnishing industry in 2016. For example, more lovely furniture, strong furniture, Olga Luni furniture and other companies have settled in Hangu Bohai garden furniture; another example, love according to Reese, meaning wind and other brands to enter the Beijing-Tianjin-Hebei Lutai home industry innovation city; another example, The relocation of Ronglin Home in the East China Base in Linyi, Shandong Province is nearing completion. In addition, the North (Ulanchabu) Home Furnishing Industrial Park and the Henan Lankao Central Home Furnishing Industrial Park have all provided external selection options for Jingpai furniture enterprises.
Keywords: channel is the third- and fourth-tier city staking
The products are armed by the home enterprise, the technology is the fortress of the home enterprise, and the channel is the life supply line of the home enterprise. In 2017, the home market is booming, and the channel is still the “land of the militaryâ€. Continue to be based on high purchasing power and high opportunities in the first and second tier markets, and continue to “slap the ground†in the high-capacity and high-potential third- and fourth-line markets, becoming the basic strategy of many home furnishing enterprises.
With the decline of mainstream consumer groups and the continuous change of information technology, the development of Internet channels in the home industry is extending from “conceptualization†to “phenometic levelâ€. Due to the unique market characteristics of the home industry, offline stores are still the current home sales. The core channel, the trend of big-name home improvement furniture enterprises and brand stores, will continue to exist for a long time; furniture, e-commerce, Internet home improvement and other rising stars, as a fresh blood, become a potential army in the home business channel. In the future, the deep integration of online and offline will become the trend of the times.
Keywords: innovative original design gradually become the driving force of enterprise development
Like the product quality and environmental protection standards, the demand for home product design concepts in the consumer market has increased in recent years. Whether it is the "European style" or "Chinese style", the increasingly mature consumer groups expect that they will have their own "Breeze" in their homes. The same furniture and home improvement era has become the future of the future. In the market, companies that can leap out of the Dragon Gate must be exhausted in the design and development process. With the increasing personalization and differentiation of consumer demand, original design and independent research and development have become an important driving force and source for the development of furniture manufacturing enterprises. In the face of increasingly fierce market conditions, furniture manufacturers can only make their investments in R&D and innovation in order to make them invincible in the fierce competition. When furniture companies develop to a certain scale, original design often becomes an important module for companies to compete. Especially in China, the homogenization of the furniture market is severe, the original design is missing, the company does not have its own core competitiveness, and the enterprise with huge design power has the absolute advantage in the market.
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