With the "two-child policy" fully open. In the future, China's children's consumer market will usher in a peak of development. For the wardrobe industry, the children's wardrobe market is equally promising. On the one hand, the full liberalization of the second child is conducive to alleviating the pressure of China's population aging. On the other hand, it also brings new development opportunities for China's wardrobe enterprises.
Children's furniture market "new blue sea" How should the wardrobe enterprises grasp? " width="500" height="341" border="0" hspace="0" vspace="0" data-bd-imgshare-binded="1" style="border: none; max-width: 800px; Display: block; margin: 0px auto; width: 500px; height: 341px;">
Children's furniture market "new blue sea" How should the wardrobe enterprises grasp? (Image source network)
Children's furniture market welcomes development opportunities
According to the results of China's 6th census, more than 220 million children aged 0-14 in China accounted for 16.6% of the total population. The implementation of the policy of “Separate Second Child†is expected to bring 8 million newborns in the next five years, which further promotes the development of the children's furniture industry in China. The “universal two-child†policy has followed, and it is expected that children’s furniture will continue to maintain high growth of more than 10% in the next few years. These customers are the precise positioning of the children's furniture industry, and the future market development is huge. In a nutshell, the "spring" of the Chinese children's market is expected to accelerate. The Chinese children's furniture market is undoubtedly one of the beneficiaries.
Children's wardrobe market is getting hot
From the perspective of the current market, the development of children's wardrobes has broad prospects. As a result, more and more wardrobe companies are involved in the children's wardrobe industry. Because of this, the development direction of children's wardrobes is more and more in line with the mainstream direction of the wardrobe market. However, most parents don't know much about the standards and functions of children's wardrobes, let alone match the whole set of furniture for children. Integration is just helping parents solve this problem.
Wardrobe companies need to actively seize the market opportunities for children
Whether it is the traditional 421 family model or the "universal two-child" new policy, China's children's market undoubtedly contains a huge blue ocean. As a wardrobe enterprise, it is undoubtedly necessary to seize the opportunity to create a miracle of counter-attack in the overall decline of the wardrobe industry. At the same time, wardrobe companies need to recognize the current problems in the children's furniture market. The rapid development of the children's market and the segmentation of the market have created more intense market competition. In order to cater to the needs of customers, from the fight for products, fight prices to the current production cycle, raw materials, culture, safety standards, and gradually move towards service level and brand communication, wardrobe enterprises must be fully prepared, otherwise it will only be a mirror. Wang Mei quenches thirst.
Grab the children's wardrobe market
The production of children's wardrobes is higher than that of ordinary adult wardrobes. The production technology and equipment of the wardrobe enterprises must be better than ever. In addition, the market price of children's wardrobe integration is higher than that of ordinary adult wardrobes. For the bottom consumers, the purchase of integrated wardrobes is not a small expense. Since the cost is large, it is necessary to buy good quality. Therefore, the underlying consumers will go to well-known home stores or wardrobe brands to buy for their children, not to mention the upper-level consumers. Under this circumstance, if there is no problem with the wardrobe brand, the general wardrobe enterprise must be carefully considered. A good sales channel is very important, which tests the ability of the wardrobe enterprise to operate the channel.
Wardrobe companies should not let "business opportunities" become "crisis"
With the increase in the market share of children's furniture, the quality of children's furniture in the future will be more valued. The first is that * the control of children's furniture will be more strict. At present, China has already implemented the mandatory national standard for children's furniture, and made clear requirements for the positioning of children's furniture. However, there are still some low-end market players who are using the "children's furniture" sign, and this phenomenon will surely be improved in the future. For the wardrobe business, it should be handled in strict accordance with the new national standard, do not hit the "edge ball."
Secondly, with the increasing attention of residents to children's furniture, in the future, manufacturers of children's furniture will strive to improve the process, improve product performance, and promote the steady development of the children's furniture industry in order to win customer recognition. For the wardrobe enterprises, in the process of grabbing the children's furniture market, paying attention to product quality and design is indispensable.
In general, in the context of the huge business opportunities released by the children's furniture market, wardrobe companies can only truly win the favor of the market by focusing on product quality, design and technology. Otherwise, it will be on the black list like some well-known home brands, so that their brand image is in crisis.
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