ISPO SHANGHAI (Asia) Sporting Goods and Fashion Show was held in Shanghai International Expo. As the world-renowned Swedish high-end outdoor product brand Fei Naishi, carrying the spring and summer of 2018 new products debut.
Fjällräven Arctic fox
Swedish royal family brand Fjällräven, Germany's top outdoor shoe brand HANWAG, Sweden's top stove brand Primus, and American high-end outdoor equipment Brunton were jointly exhibited by the Swedish Feinash Group's brand, and brought many new products to intimate contact with the global outdoor enthusiasts.
Inspired by the 1966 Greenland expedition, Åke Nordin, the founder of the Fjällräven Arctic fox, sew a jacket that meets the needs of mountaineers and is the classic Greenland jacket. Not only that, it has also become a symbol of a generation of Swedes eager to step out of the city to explore the surrounding natural environment.
In the spring and summer of 2018, we upgraded the Greenland series. The upgraded version of the Greenland series once again raises the standards for sustainability of the Fjällräven Arctic fox, not only in terms of material selection but also in designing better solutions. It adopts G-1000 Eco functional fabric, environmental protection, wear-resisting, three-dimensional cutting, good ductility, more flexible and flexible body movements; details are not sloppy, seamless seaming process is applied at the joints, and the garments are given an ultra-light and smooth appearance. The feeling of wearing; from design to workmanship are very sophisticated.
Eco-Shell is Fjällräven's original windproof and waterproof fabric that reflects our sustainable brand goals and philosophy.
Eco-Shell has excellent air permeability, and it can effectively release moisture and moisture generated by the body while preventing wind and rain. It can keep your body dry and comfortable regardless of the weather. The fabric is made of a blend of environmentally friendly coatings that contain no fluorocarbons and recycled polyester fibers. The polyester fiber is used as a raw material to enable 100% recycling of Eco-Shell garments in the future.
In addition, we also promise to compensate for the inevitable impact of the climate on the production and transportation of products.
Fjällräven Arctic Fox will continue to be committed to environmental protection and adhere to the sustainable development of the brand concept.
Variety Fashion KÃ¥nken
KÃ¥nken ART series has been loved by everyone since it joined the Swedish Museum of Art. In 2018 we increased the color webbing to 10 colors. These wonderful ribbons, which are composed of stripes, plaid patterns, or color hitches, are all unique because the positions of the special pattern straps are different.
Top Outdoor Shoes Brand Hanwag
Germany's top handmade outdoor shoe brand Hanwag, which has a history of nearly one hundred years, brings new lightweight outdoor sports shoes to everyone. The newly developed Hanwag Intergral light midsole structure is lighter, softer, and more shock-absorbing; plus the GORE-TEX 3D Prism Texture Outsole patented design. Make your journey easier and more comfortable!
Top stove brands Primus
The 100-year-old brand Primus is a top outdoor stove brand from Sweden. A variety of classic products have appeared on the exhibition site. The new European-origin stoves are more concerned with barbecue than the original stoves. The stove is small and portable, allowing us to enjoy the barbecue outdoors!
Fjällräven Classic Sharing Recruitment Meeting
The classic Fjällräven Classic crossover is the classic activity of the Fjällräven Arctic fox. Classic Sweden started in 2005 and has since become an event for European outdoor enthusiasts. In 2013, the Fairytale Kingdom of Denmark was opened and in 2017, the Americas and Asia were opened simultaneously. In this exhibition, the world's four pre-recruitment programs were launched in 2018. During the ISPO event, we held the Fjällräven Classic Sharing Session to give you detailed information on the routes of 4 countries and regions. At the same time, we have the honour to invite a Classic Swedish participant to share the experience and fun of the journey, so that we can more fully understand our Fjällräven Classic classic crossing!
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