Under the background of China's vigorous promotion of low-carbon environmental protection and sustainable development, we should improve the existing express packaging of beauty products with the idea of ​​coordinated economic and ecological development. In recent years, sales of skin care products have been among the best in all kinds of beauty products. In this article, the author will use the commercial skin care product combination as the design object, and choose the cosmetic packaging design mode to elaborate the design concept and design scheme of the beauty express packaging. The article will introduce the cosmetic packaging design concept.
Excellent cosmetic packaging design can enhance the visual appeal of cosmetics, giving people a new and pleasing visual experience. In the process of cosmetic packaging design, on the one hand, we must consider the artistic color of design; on the other hand, we need to pay attention to the visual psychological effect of color. From an aesthetic point of view, the effects of color include physiological and psychological factors. Here we mainly talk about the performance of color in the psychological characteristics. Psychological characteristics include the feeling of color, the association of colors, the symbol of color, and so on.
Cosmetics have their unique color personality and attributes. Choosing visualized colors can enable consumers to create color memories of the cosmetic packaging design and further understand and understand the functions and characteristics of the products. For example, the same brand of lip essence honey packaging, with bright orange to reflect the active, sweet feeling, with pink and purple, elegant and sexy. Let consumers choose the right cosmetics through color.
And “eye-catching†is sometimes a kind of guidance, requiring cosmetic packaging designers to have a sense of advancement, to stay at the forefront of the market, and to be at the forefront of the times, so as to dominate the psychology of consumers and even enhance the influence of a cosmetic brand and Purchasing power.
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