How to increase the marketing highlights of the water park

If you don't go to the water park equipment, you have to start school! Waterpark want to catch the major scale new peak passenger flow before the school year, to nearly every water park is a sea of people, tourists like to play wave pool under the dumplings as tyrants accounted for the entire sea, want to make passenger flow reached a higher level Then, we must increase the marketing highlights of the water park. Waterpark marketing is aimed at creating benefits and gathering people's popularity as a means. It does not necessarily mean that every point has to be done in place. According to the target market situation, the target group's consumption habits and consumption power, as well as its own marketing ability, cost budget, etc., choose the most suitable marketing combination. How to increase the marketing highlights of the water park?


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1. The promotion method should be flexible and diverse. The so-called promotion is to let the guests taste the sweetness. For example, the most direct discount is the fare discount, or even free. This is the most common type of promotion, mainly based on pending time periods, such as opening hours, working days, specific programs, etc., and according to special groups, such as children, students, and the elderly. The specific preferential margin should be determined according to the actual situation. For the free-to-play promotion method, it is not too much agree, unless it is to gather people instead of selling tickets. For this discount fare promotions should be used with caution, a last resort, and the intensity is not too large, often after the discount period of time, visitors get used to discount the price, it is inevitable that there is a price difference, restore the original price When visitors feel that the tickets are expensive.


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2. Bundled promotion method, bundled with surrounding hotels, supporting attractions, even gas stations and parking lots, one-vote system, convenient for tourists to travel, but also get benefits, why not?


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3. Group promotion, assuming a family of three come to the water park to play, you can avoid a child ticket, a couple can come to play to give women a half price, 10 or more self-organizing group to play to avoid 1-2 votes Such preferential measures, so that tourists will bring more people to play, increase the overall popularity of the water park, and give visitors a feeling of humanity.


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4. Revolving promotion, you can give 10-20 yuan cash coupon when you purchase tickets, encourage visitors to play again or introduce other friends to come and play. Promotional variety of ways, but the overall aim is to attract more people over to play, create better benefits for the water park.

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