Food and beverages in the premium market have prompted flexible packaging, such as the global growth of small bagged packaging, to achieve consumers' desire and demand for convenient products.
In this fast-moving world, having the convenience is equivalent to having money. There is a continuing trend in product packaging. It is the use of flexible plastic pouches. More and more consumers prefer to choose this small bag packaging, do not choose the traditional glass packaging, paper packaging, metal packaging, and even rigid plastic packaging. As expected from the global market demand, the proportion of small bags used each year will increase by 6.2%, and by 2018 it will reach a total of 37.3 billion US dollars.
The food market is the largest and most mature market for the use of small bags, and a large part is due to the increase in output and consumption rates worldwide. Pharmaceutical companies/drugs and beverages are the second and third largest markets, respectively.
For a long time, Japan has been the leading country in the trend of using small bags. In Japan's big cities, urbanization and fast-paced lifestyles have kept small bags at very high prices for a certain amount of space and time.
As early as the 1970s, when more and more women entered the market to become laborers and conveniences became more and more mandatory, Japanese consumers chose heat-resistant bagged heating foods in order to adapt to and meet lifestyle needs. (heat-resistant boil-in-a-bag).
Now, in order to better serve Japan’s elderly single-headed households (in Japan, 27% of the population is aged 65 and older), Japan has pioneered and innovated small bags of food in consumer retail experience and cut it in advance. Sex vegetables and meat.
In the United States, the development trend of consumer lifestyles requires greater convenience and more portable products, especially in the food industry. The ease of operation and travel around the home like a home has become a necessary factor to drive people to purchase fast food.
This is particularly true for the Millennials (Millennials, after 80s, 90s, and 00s) who have a purchasing power of 200 million U.S. dollars, accounting for one-fourth of all U.S. dollars; meaningfully, 4 One-in-one Millennials are now parents. They not only compromise the needs of convenience, but also the future consumers (their children's generation) and the older consumers (their parents' generation). ) The purchase also has an impact.
As time becomes less and more choices become more and more, consumers regard convenience as a kind of consumer demand that can be satisfied with the innovation brought about by small bag packaging.
Advances in sealing and separation technologies in the pouch market have enabled food to maintain a lasting freshness in all aspects of the supply chain.
From a geographical and economic point of view, when the quality and health of portable food products become more and more important, the pouch technology allows a large amount of portable food to be obtained by consumers.
For example, the segments of dairy products, including yogurt (which is a very popular product), are expected to grow at a significant rate to 2020 with the help of these high barrier pouches.
Small bagged packaging used in the food packaging market and other markets has a very important environmental impact. Small bag packaging reduces the plastic content by 60%. It is smaller and thinner than glass packaging, paper packaging and metal packaging. Therefore, compared with the traditional hard packaging, the small bag packaging is an average of 23% lighter.
The proportion of upright and flat-type small-bag packaging from product to packaging is generally higher than that of hard packaging, and nearly half of the energy required to produce and reduce CO2 emissions during production and transportation is required; Less space occupied means less truck use, but also reduced fuel consumption and additional CO2 emissions.
Because flexible small bagged packages are lighter and take up less volume than conventional packages, they reduce the production of many wastes, but we must also note that they cannot be recycled through the existing waste management infrastructure. And use.
Most multi-layer films on small sachets are made from several different plastic materials because the components are separate and therefore these materials are difficult to recycle. To be more profound, in order not to contaminate batches of recycled plastics, all parts associated with foods, beverages, pharmaceuticals, and industrial materials must undergo additional processing.
This is not to mention the amount of related waste generated by single-serving items. Today, sachets are used to hold handles, zippers, tear-open and re-sealable openings, hose spouts, straws, spoons, and lids. They play an important role. Part of the bulkheads and accessories make daily consumer goods highly functional. And it is more convenient to transport, but due to certain components, making them more difficult to recycle.
However, consumers have a lot of free recycling methods, they can choose how to deal with the waste of small bags they produce. Many companies solve the waste of small bags generated by their brands by sponsoring waste recycling projects. They cooperate with my company TerraCycle, together with GoGo squeeZ, GU Energy and Honest Kids, and we work together to make product packaging flexible. The pouch-packed structure allows pouch packaging to be a model for portability and efficiency.
From glutinous lentil soup to soap, the sustainable way to solve these consumer product innovations is to invent and create the most efficient and environmentally friendly way to mediate the changing lifestyle in the world.
Indeed, sachet packaging is convenient and efficient, but compared to hard packaging, sachet packaging has a relatively small carbon footprint. At least in all material composition and shape, when the process of waste reduction is progressing in a good direction, sachet packaging has solved current consumer trends well.
"Necessity is the mother of invention", and pouch packaging will continue to advance and improve its practicality and convenience in an exciting new way.
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