Embracing change, what are the Chinese outdoor growth in 2017?

In recent years, China’s great changes have attracted worldwide attention. At the same time, the tremendous changes that have taken place in the areas associated with China's outdoor industries are also huge! Do not believe the king to see:


In 2017, a total of nearly a thousand marathons took part in the country, participating in nearly 10 million people, and more than 150 off-road races.

In 2017, China RV camp has more than 800 completed camps

In 2017, department stores were transformed and upgraded, and shopping centers continued to emerge.

In 2017, the online giant embraced the line and the offline entity entered the line.

In the snow season of 2016-2017, the scale of China's ice and snow tourism market reached 170 million.

In 2017, the community channels gradually formed


Then, as a Chinese outdoor product industry with a history of 20 years, how did we perform in 2017? Which stage is China's outdoor product market? After lowering the pace of development, is the quality of the industry improving? Is the industrial structure adjusted? Is growth mode changing? What new trends and trends? What are the positive attempts and attacks? With these reflections, and with the enthusiasm of promoting the industry, COCA’s 2017 outdoor product market research is in full swing.



Among them, the survey questionnaire plays an important role. Look forward to your participation. .


Everyone is a participant in the research report. Each participant is an insider of the research report. Any participant who seriously fills out the survey questionnaire (which will be audited) or who has received a telephone interview can obtain a free copy of the “2017 China Outdoor Products Market Research Report” (a simplified electronic version, issued in mid-March 2018).


The time for the first publication of this report is scheduled for January 2018 during the ISPO Beijing Exhibition. Thanks for participating companies and individuals. Let us work together to make a practical and valuable industry report.


solemn commitment

The information submitted by the company is strictly confidential and used only for summary statistics. No third party is provided without the written consent of the company. Brands and retailers who manage outdoor supplies for more than one year can participate in this survey.

Fill in the survey and encounter problems, please consult, Mr Nie 13910051511



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