Theme park development opportunities and challenges

The company's Sports Equipment Co., Ltd. mainly produces outdoor combination slides, kindergarten toys, children's furniture, outdoor development equipment, children's toys, naughty fort, etc. It is a science and technology enterprise integrating design, production, sales, and after-sale. Website:. support hotline. Company Address: No.16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Industrial Park.

主题公园的发展机遇和挑战

Opportunity Analysis: Theme Park faces transformational upgrading

With the continuous deepening of China's tourism economy, people's demand for leisure products is constantly escalating. The theme park, as a tourism product with many functions such as viewing, sports, education, entertainment, and leisure, will surely receive more attention and attention. At the same time, after the first round of theme park construction exploration. The construction of theme parks in China is in urgent need of transformation and upgrading. From the previous single, administrative development approach to a diversified, market-oriented approach to development, the use of transformation, upgrading, and innovative means to do a good job in our country's current theme park construction. In addition, in the construction of the theme park in the first round, China has also accumulated considerable experience and lessons. These experiences and lessons will play a direct reference role in the construction of the theme park in the future. These factors are a powerful opportunity for our current theme park construction.

Challenge Analysis: Overseas theme parks have entered and participated in the competition

The “2016-2020 China Theme Park Market Investment Analysis and Prospect Forecast Report” released by China Investment Advisors pointed out that from the moment China joined the WTO, our tourism industry has started direct competition with foreign rivals, allowing foreign investment from China’s travel agencies. Enter and travel to foreign tourist groups to invest in our tourist attractions. The theme park market: At present, Universal Studios Entertainment, one of the world's three major entertainment companies, has entered the Chinese market, Disney Park has also opened in Hong Kong in 2005, and Shanghai Disneyland is also under construction. Therefore, in the theme park market in China, there has been a situation of dancing with wolves. How to break through in this competition will be an important issue facing our vast number of theme park operators. Of course, China also has “Window of the World” in Shenzhen, “World Park” in Beijing, “Suzhou Amusement Park” in Suzhou, “World Horticulture Expo Park” in Kunming, “Song City” in Hangzhou, “Happy Land” in Guilin, etc. Experience of successful operation of a large theme park.


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