With the improvement of people's living standards, consumers are increasingly demanding the choice of home. In order to meet the growing needs of consumers, some home furnishing companies are the first to introduce customized homes to provide consumers with tailor-made personalized home services. In recent years, looking at the home furnishing industry, we can see that many home furnishing companies have advertised the “customized†label, which shows that the customized home market has become “sweetâ€.
Then with the rise of custom homes, finished homes will inevitably be affected by certain impacts. Especially in recent years, the trend of custom homes is getting more and more fierce, and finished homes seem to be less and less favored by the market. In the face of this situation, how should finished home furnishing companies do? Is it feasible for enterprises to develop into a customized transformation?
Comparative analysis: custom home VS finished home
First, it is more in line with the trend of consumption upgrading. Behind the sudden emergence of customized homes is the ever-expanding consumer demand of Chinese consumers. As the furniture consumer groups become younger, the demand for personalized, fashionable and space-utilizing properties of furniture is also increasing, depending on the needs of consumers. The system is the biggest advantage for finished furniture.
Second, the custom home is cost-effective. In the traditional finished home production process, there is a large amount of raw materials and manpower waste, which also leads to high prices of branded finished products.
The third is more in line with the development trend of Industry 4.0. Under the background of Industry 4.0, enterprises can combine the individualization of consumer demand with the standardization of mass production through the big data platform to provide consumers with more and more high-quality products and services.
Potential analysis: custom home makes the development of large and small enterprises
After the customized enterprise raises funds, the product end extends to the fixed product category and develops the supporting home; the channel expands the bulk and online channels, and promotes the traditional distribution channel to sink; raises funds to help the enterprise to promote capacity expansion and production intelligence, information system upgrade, brand Marketing, the advantages of large enterprises are more obvious. However, not all finished home furnishing enterprises have a significant effect on the transformation of the custom direction. For the small enterprise brand is weak, the product types are few, the channel layout is not perfect, the information support is weak, the cost is high, and it is almost in the overall disadvantage.
Market Analysis: Intensified competition in enterprises, custom-made home cakes
The first- and second-line faucets in the custom home industry basically occupy the market. Some people worry that the expansion of production capacity will bring pressure on product sales. Even the industry giants will be caught in price wars, channel wars, brand wars and unable to extricate themselves. At present, the industry concentration is still low, and fierce competition is beneficial to first- and second-tier enterprises. First- and second-tier enterprises will gain more market share, while small enterprises will be eroded.
Finished home refers to furniture that has already been made. Consumers only need to pay for the purchase, and the furniture can be delivered to the home immediately. It is the mainstream product in the home market. However, due to the sudden emergence of customized homes, even many enterprises and dealers who originally made finished products have turned their eyes to custom homes and smashed custom styles.
Analysis of the status quo: custom homes also have market blind spots
First of all, whether it is custom home or finished home, after all, it is the appliance, the most important thing is to meet the needs of home life. The scale, shape, color and arrangement of the finished home design must conform to the physiological and psychological scale of the human body and the activity rules of various parts of the human body. When customizing the home, a lot of subjective factors have been added to change the specifications, which is not necessarily true for everyday life.
Secondly, the cost-effectiveness of custom homes is not as high as expected. This is because in the production process, the finished home is combined with labor and machinery. The intervention of large machine tools greatly increases the production capacity, the production time of the production line saves labor time, and the cost of the single product is greatly reduced. The custom furniture production process is the same as the finished furniture, but Since only one piece of custom products is produced, plus the corresponding design service fee, the cost of converting to a single item is higher.
Finally, after-sales service problems such as replacement and maintenance of customized homes need to be considered in advance.
Rational analysis: rationally facing market changes, don't blindly follow suit
Compared with the blind introduction of "customization", many companies began to increase variability in product development to make up for the lack of customization. Such as "finished products + custom", that is, on the basis of mature and well-formed finished furniture, combined with the user's space storage needs and living habits, design and customized production.
In addition, letting the finished furniture advance in the decoration can also avoid the troubles caused by the apartment. When providing customized home improvement services for consumers, we start with spatial planning and draw finished furniture into the design drawings according to a certain proportion, so that consumers can see the whole house in advance, which is also another kind of “home customizationâ€.
postscript:
With the market demand, the company provides customized services to customize the customer, which is in line with the law of the market. At the same time, more and more people pursue unique personalities, which also leads to the sudden emergence of the customized home market, which has become the market “sweetâ€, so many Home business companies saw a custom business opportunity, set off a wave of "gold rush" in custom homes. However, in the face of this market change, home enterprises should be rationally treated, reasonably analyzed, and not blindly follow the trend. When entering the custom home market, they should consider the size and development strength of the company. Not all companies can be customized. Home tasks. At the same time, companies should focus on product quality and home trends, with the two as the mainstay, producing home products with superior quality and fashionable personality.
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