Founded in the 1930s, the Danish family business, in the journey of more than 80 years, first rushed to the top to dominate the toy market, until the end of the last century, the crisis was almost bankrupt, and after 2004, the strong man broke his wrist and reborn, recently In a few years, it has regained its peak. From breaking into the bottom to countering the Jedi, Lego vividly interpreted an epic commercial masterpiece.
Since February 2019, Karen Pasasa-Glaadyshev has been the General Manager (MD) of Lego Co., Ltd., responsible for operations in Germany, Austria and Switzerland. She succeeded the former general manager Frédéric Lehmann, and since 1 January 2019, Frédéric Lehmann has been re-appointed as the LEGO Group in REGOA (including Russia) Senior Vice President, Eastern Europe, Middle East, Turkey and Africa.
Karen Pasasa-Glaadyshev has worked for Procter & Gamble, British American Tobacco and L'Oreal, and has served as general manager during L'Oréal, Germany, with 19 years of marketing and sales experience. . Prior to Karen's full takeover of business operations on March 1, her current priority was to understand the overall organizational structure and corporate culture of LEGO.
Karen focuses on innovation
Victor Saeijs, senior vice president of Western Europe at Lego Group, said: “I look forward to working with Karen. She has a passion for the LEGO brand. I believe that with her strong focus on innovation, With the pursuit of openness and honest feedback, and the openness to new challenges, she is fully in line with LEGO culture. With years of rich leadership experience, she will promote the overall development of the team with great enthusiasm and sense of humor. We look forward to Working with Karen to enable children and parents to continue to experience the innovative Lego."
Karen Pasasa-Glaadyshev is also looking forward to the new challenge: “As the mother of two children, I can observe every day what the creative gaming experience can achieve. I am looking forward to being part of this unique LEGO world. In my opinion, the LEGO brand is indispensable in children's rooms, whether it is in the form of LEGO's famous building blocks or through many other experiences of the children. I will bring a lot of energy, curiosity and passion to my new position at LEGO."
Frederick Lehmann remains in the LEGO Group. Since October 2015, Frédéric Lehmann has served as General Manager and Vice President of LEGO GmbH. During his tenure at Lego, he promoted the overall strategic development of LEGO in the DACH region (German region), paving the way for the future and playing a decisive role during this period. Since January 1, 2019, Lehman has served as Senior Vice President of the LEGO Group in REEMA (Russia, Eastern Europe, Middle East, Turkey and Africa).
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