The China Outdoor Brand Alliance Summit Forum (hereinafter referred to as the COA Summit Forum) is an outdoor industry summit forum hosted by the China Outdoor Brand Alliance, undertaken by Nanjing Ningfei International Exhibition Co., Ltd., and supported by the Nanjing Branch of the China Trade Promotion Association. Since it was first successfully held in 2015, it has become an annual industry focus of attention in the Chinese outdoor industry. Leading brand representatives, experts and scholars, innovation industry practitioners and heavyweights in the capital investment industry have made their debut, sharing their valuable practical experience, innovative thinking and development planning with the industry. The annual event is highly regarded by the industry, media and society, and is the weather vane and compass of China's outdoor industry.
The 2018 COA Summit Forum will be held on June 27, 2018 (the day before the thirteenth Asian outdoor exhibition) at the Nanjing International Expo Conference Center. This event will closely focus on consumer upgrades in the large economic environment and the outdoor industry To discuss the future development trend.
At present, the domestic market is undergoing the third consumption upgrade. During this consumption upgrade, the fastest growth is in consumption in education, tourism, entertainment, culture, communications, and healthcare. As an industry with cross-industry significance, its extension can involve education, tourism, entertainment, and culture. Seizing the opportunity of development during the period of consumption upgrade is an issue that practitioners in every industry should seriously consider.
It is worth paying attention to the outdoor industry: in this consumption upgrade process, consumer demand is more inclined to the functional attributes of the product, and the mainstream products of the outdoor industry are based on its outdoor sports functionality as the core element. In addition, the trend of functionalization of textile and apparel is higher than the wave. The "functional trend" of textile and apparel products in the outdoor industry will lead the direction of this consumption upgrade to a large extent. In this context, the current COA Summit will focus on the three themes of "functionalization trend and consumption upgrade", "broad development space brought by consumption upgrade" and "industry model innovation in the process of consumption upgrade", inviting top industry leaders Industry representatives brought a series of high-quality forum content.
Regarding the inquiry theme of this forum, COA welcomes people from all walks of life to come to the scene and share their development experience and unique insights with industry leaders.
2018 China Outdoor Brand Alliance Summit Forum, looking forward to talking to you about Jinling.
Registration channel will open soon, so stay tuned!
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