Aggregate payment, how to win in the trend?


According to the current business, the aggregate payment can be divided into online and offline categories. It refers to the aggregation network payment, and the payment methods such as WeChat, Alipay, and Baidu wallet are collected on its own platform to collect the services for the merchants. The online aggregation payment is mainly for e-commerce services, while the offline is for physical store merchants.

Compared with third-party payment, the main advantage of aggregate payment is that it can contact the merchant in the front end without touching the user's funds, and provide the user with the acquiring service at a lower cost. Compared with smart POS companies, Aggregate Payment Agencies do not need to bear the cost of hardware development, so these companies or agents have lower trial and error costs, and they have greater flexibility in the face of market uncertainty. . Therefore, aggregate payment has a greater opportunity in the future.


From 2015 to the present, Aggregate Payments has experienced a brutal and maddening period, and the future will evolve in a more compliant, healthy and innovative way. In the main trend, the aggregation payment will continue to work in the following aspects:

1. Scene aggregation.

The popularity of various types of mobile smart payment methods, such as two-dimensional code, nfc near-field payment, payment methods will also extend from the shopping field to the diversified field. In the future, in the public sector, the payment of living expenses, or the recharge and refueling of the private sector, will become the market for aggregate payment. From a development perspective, the future of aggregate payment will no longer be as simple as a QR code, and its scope will also include various payment methods.

2. Channel aggregation.

Aggregate payment will connect more and more payment channels. At present, Alipay, JD payment, WeChat payment and other payment channels have been included. In the future, other payment services such as game cards, mobile phone recharge, and bus card will also be included in the aggregation payment camp.


3. Institutional aggregation.

At present, two-dimensional code payment is still the main battlefield of aggregate payment. In addition, Alipay, WeChat, Jingdong and UnionPay are the main aggregators of aggregate payment. With the continuous improvement and development of aggregation payment, other aggregation services that integrate other prepaid cards will appear, and the mainstream of development will also be multi-institutional multi-connection. The market rules are continually clear, and the aggregate payment market will be jointly arranged by banks, UnionPay, and third-party payment institutions, and the market will aggregate the development of joint payments to diversified scenarios.

4. Financial aggregation.

The relationship with finance is like capital flow and taps. Payment is the entrance to the financial scene, and the aggregate payment that exists as an entry form will take on more tasks and play more roles in the future. Business is no longer limited to traditional payment, diversified financial services, such as merchants, water loans, financial positions, staging and other services will emerge, and exist as a competitive advantage of the aggregation payment institutions.


5. Market aggregation.

At present, aggregate payment mainly exists in the first- and second-line central cities, and a fierce competition pattern has been formed. In the broader secondary city and county market, mobile payment is still in its infancy, and there are still cases where the payment products are single, the service is scarce, and the products are difficult to meet the market demand. Therefore, it is an inevitable trend that the aggregate payment will sink to these areas. . With the cost advantage of aggregating payments, entering the next level of the market will become a new blue ocean for aggregate payments.


In short, aggregate payment has already ushered in a slogan, and after compliance development, it will face even greater opportunities for development. Aggregate payment survives in the gap between the payment giants and grows in the cracks. If you want to seize the dividend of mobile payment, don't miss the aggregation payment!

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