Analysis of Volumetric Design Cases with Suitable Packing (2)

Second, based on life style and lifestyle

Any product has a certain shelf life and storage period. If you do not pay attention to the volume and consumption of the package, the excessive amount of packaging will not only affect sales, increase the shelf time for sale, and consumers may also be caused by long service life. waste. Based on the study of lifestyle, designers can consider the volume and volume of the inner packaging according to factors such as consumer usage and different interest appeal levels.

1, consider the amount of packaging in accordance with the amount of consumer use

The capacity of the packaging should be determined based on the amount of consumer use, and some products such as food, cosmetics, etc. should also consider the shelf life of the product itself. People need a variety of packaging capacity and sales package volume suitable for different occasions. For example, in the single family and three-family home use, there is a difference in package volume, and home and travel use have different requirements for package volume. From today’s fast-paced life, the packaging of products on the market today has different capacities, but most of them are designed by the designer or the company. Some small packaging capacity is used up by one person at a time. Two people use it too little. We believe that designers should consult relevant statistical data when necessary to make consumer use more scientific.

The change in lifestyle and lifestyle has caused consumers to change the amount of goods they use. We think that we can consider the use of one person or a unit that is used up, one time limit, one week consumption, etc., and add new packaging volume design. Focus on things.

A. Packaging design with one serving or one serving as a unit

For the increase of single people and the demand for “easy consumption” under the pressure of fast-paced work, some live foods and daily necessities should be packaged in consideration of the capacity of one person. At the same time, the volume of packaging itself should also be considered compact and light. Such as instant noodles, fast food, tea bags, shampoo bags for a single dose, etc., packaging should play a role in the protection of goods, use the most simple visual language to complete the information transfer. Such packaging generally does not require intermediate packaging transitions, and collective packaging (eg, tea bag collection packaging) should also be simple and should not design excessive levels and high space volume ratios. At the same time, packaging containers tend to be lightweight, thin paper or PE+paper+aluminum composite materials (a 30% saving in volume compared to conventional glass containers or metal containers, saving more than 50% of the weight of the container), and considering ease of opening.

One person's appropriate quantitative packaging should be differentiated from the one-off consumer product packaging in a star-rated hotel. The domestic star-level hotels will provide a series of disposable consumer goods such as toothbrushes, toothpaste, soap and shampoo every day. Although they are not for sale, they are equipped with exquisite packaging boxes to show the image of the hotel. Grade. With these disposables, you must first discard two layers of packaging, and products will become waste when they are not used up. Regardless of whether the guest is used or not, the cost of this batch of consumer goods is calculated in the accommodation fee. In developed countries in Europe and America, star-rated hotels are not equipped with disposable consumer goods. This kind of disposable consumer goods and its packaging has greatly wasted resources and increased the amount of garbage. This is what we must strongly resist (more attention should be given to government and functional departments).

B, limit the amount of packaging design

With the improvement of quality of life, people began to pay attention to the nutritional structure of food intake. Just as Fat Free foods are popular in Europe and the United States, Chinese people are increasingly looking for sugar, fat content, etc. in foods. This has also opened up new ideas for packaging: In the design of small packaging capacity to limit the considerations of consumption - set the amount of a small amount of food consumption as a small package, increase the packaging of human touch. The blue cans cookie design gave us the inspiration: The smallest package of blue cans is a dip wax paper corrugated package with one to three or four cookies, which protects the cookie from external damage and limits A food intake (perhaps this is not the designer's intention). This design thinking can be used for chocolate, candy and other packaging. Packaging decoration design is based on sales packaging (or integrated packaging) to simplify the design of small packaging. If it is a gift-positioned product, the decorative nature of the small package can be increased, and the paperboard structure can be used to separate it. However, it is advisable to separate the thickness to protect the small package from external forces (generally within 5mm) and to limit the space volume ratio.

Due to the changes in the family structure, the package volume can also be designed based on the consumption of one family of three. It is also possible to design a collection of three small packages. Such packaging design generally pays attention to the warm atmosphere of the family, the purchase behavior is generally performed by the housewife, and there is less gift orientation.

C. Package volume in one week consumption

The fast-paced life has allowed many households to spend their time in units of one week, especially for double-family households. It is only on the weekends that they are free to go to large supermarkets to purchase the consumer goods they need for the next week. As a result, some foods can be consumed in one week as packaging capacity, or 6-7 small packagings can be organized in sales packaging. The volume of their collective packaging should meet the needs of working people and meet the needs of people for several days of travel. . At present, there are not many such packages on the market. It is only considering packing and transportation that integrates about 10 small packages into middle packages, or it can be sold in the form of transport packages and pallets in the hypermarkets. Half a dozen (6 servings) of products are used only in cola, dairy products, and beer. We believe that it can also be promoted to vacuum-packed cakes, health products, and feminine care products.

Such packaging decoration design can focus on the sales package, the decoration and materials of the small package can be simplified, thereby reducing the packaging cost. At the same time, the integration of small packages should be used as far as possible, with minimal use of auxiliary materials. In the following two yoghurt collection packages, the four boxes of yogurt in Figure 4 are packaged in “Tian” and connected by the composite material at the top, while in Figure 5, the five boxes of yoghurt packages are arranged in “1” and need to be made of bottom corrugated paper. Backing, then by the PE shrink film, compared to the first package to save material costs and packaging processes.

(to be continued)