Green Food Marks--Special Productivity (II)

Tiger Forest Experience III

Establishing leading enterprises to rely on brand names to expand market

The establishment of leading enterprises, establishment of enterprise groups, and promotion of industrialized operations are the key links in the implementation of the green food strategy in Hulin City. The city's grain processing system was the main body and the “Green Metro Group” was formed. The Group implements “six-unification” management: unified branding, unified standards, unified packaging, unified pricing, unified promotion, and unified sales, and the Group signed a purchase contract with a base to implement order agriculture. In the previous year, 660,000 mu of green food planting area was signed, accounting for 60% of the city's crop area. The group has established technical cooperation relationships with six universities and research institutes and has developed more than 40 kinds of rice refined products, soybean health products, honey health products, and traditional Chinese medicine products. The city's green food processing and conversion rate reached more than 90%. Jingu and Dadu Rice Industry Company have introduced foreign advanced stone removal, polishing, color selection, grading, and packaging equipment. The product quality has reached the national green food standard.

The implementation of brand strategy, vigorously open up the market. Hulin unifiedly registered the “Jinbaodao” and “Hulin” trademarks for 66 products such as green rice, soybeans, Chinese herbal medicines, and honey, and five series of products were approved to use green food labels. In order to expand the market share of green devices, the first is to actively carry out publicity activities, publish green food feature films and advertising programs through news media such as TV stations and newspapers, and hold green food press releases in major cities such as Beijing, Shanghai, Harbin and Dalian. meeting. The second is to participate in the Canton Fair, Beijing Green Food Fair, Shanghai Food Fair, Harbin Trade Fair, and establish long-term cooperative relations with some enterprise groups in Beijing, Shanghai, Guangdong, Shenzhen and other cities to form trading partners. Third, more than 30 large and medium-sized cities such as Beijing, Shanghai, and Guangzhou have established green food distribution agencies, set up counters in large-scale food malls, and organized distribution teams to set up agents in some large and medium-sized cities to form a dotted network of sales. The fourth is to use the Hulin Port to extend the marketing network to the international market.

Tiger Forest Experience 4

Optimize the ecological environment and implement a green strategy

Optimize the ecological environment and lay a solid foundation for the implementation of the green food strategy. The city has invested more than 300 million yuan for environmental protection and governance. The first is the establishment of nature reserves. In the city, the "Hulin Nature Reserve Construction Plan" was formulated and seven forests, wetlands, meadows, and wildlife nature reserves have been established. The area of ​​protection is more than 1,000 square kilometers, accounting for 11% of the city's total area. The second is to strengthen the governance of environmental pollution, strictly control the emission of pollutants from industrial enterprises, ensure that the discharge qualification rate reaches 100%, and implement shutting down and conversion of heavily polluting enterprises such as paper mills and tanneries. The third is to develop industries that are environmentally friendly. Fourth, we will continue to carry out afforestation activities.

Hulin's implementation of the green food development strategy has not only achieved remarkable results, but also displayed broad prospects. Hulin’s green food is more and more widely known in the domestic and foreign markets, and its sales volume is increasing. At present, Hulin has established a wholesale market in Khabarovsk and Ussuriysk cities in Russia, and has set up a transit station in the city of Zaswoksk. Hulin green rice is being sold to the hinterland of Russia and Europe. According to preliminary calculations, the output value of Hulin's green food processing industry will reach 6 billion yuan within five years and its fiscal revenue will reach 500 million yuan. In Hulin, the development of green food has become the consensus of the cadres and the masses. County, township, and village officials talk about green food, and they are skilled in environmental standards and operating techniques. The majority of farmers have already mastered the technical essentials of green food. Primary and secondary schools have set up green food courses, which basically spread the knowledge of green food.

2. Xinhua News Agency reported: The development of green food is vast

As the concept of green consumption is increasingly accepted by the majority of consumers, the consumption of green food in China is growing rapidly, and there is ample room for development. According to the figures provided by the China Green Food Development Center, the annual output of green food in China is 15 million tons, but it only accounts for 3% of the market share of food commodities, and it cannot meet the growing market demand.

As China's agriculture enters a new stage of development, the market places higher demands on the quality, safety level and market competitiveness of agricultural products, which provides favorable conditions for the development of green food.

According to relevant persons from the China Green Food Development Center, the rapid development of China's economy and the rapid increase in income levels of urban and rural residents have triggered changes in the market demand for agricultural products. Safe and high-quality green foods are increasingly favored by consumers. The market share of organic agricultural products in the international market is also gradually expanding, providing opportunities for the development of green food in China. Last year, the global organic food market was about US$20 billion. The average annual sales growth rate in the past 10 years was 25% to 30%. Such a huge market space is waiting for China’s green food to compete for its own share.

The above reports not only illustrate the objective fact that green food trademarks are a kind of special productivity, but also indicate that there is an investment in obtaining green food trademarks. "If you want to get it, you must give it first." In implementing the development strategy of green food trademarks, Hulin City established a high-standard production base, established leading enterprises, and implemented a trademark strategy to ensure the production of pure green food. On the face of it, a lot of losses were lost in the early stages, but in the end the benefits were improved. However, the benefits of developing green food investment cannot be calculated directly and explicitly as tangible productivity efficiency, and there is no fixed proportional relationship. Therefore, when we examine the benefits of the intangible factor of the green food trademark, we cannot measure it only by the gains and losses of certain aspects, but we must conduct a comprehensive analysis. When a certain kind of green food is developed and invested, the corporate benefits may be reduced temporarily. However, in the long run, it will make a big change in production, minimize the consumption of activated labor and materialized labor, and produce green food as much as possible for society. Recognize the use value and value. This will not only improve the economic benefits of the enterprise, but also increase the economic benefits of the entire society. In short, the 21st century will be a green century. Green food is the direction of future agricultural development. Green consumption is the mainstream of future consumption. Vigorously developing green food is not only a choice but also a necessity.

Author: Lin Shen