Enterprise Green Packaging Technology Innovation and Alliance (I)

1 Green Packaging Technology Innovation

The green packaging technology innovation mainly includes raw material innovation, processing and manufacturing technology innovation, and recycling, reuse, and waste disposal technology innovation. Green packaging technology innovation has the characteristics of high-tech, high investment, high efficiency, cross-integration and diversity of innovation [5]. This has brought great difficulties to enterprises in implementing green packaging technology innovation. Especially for China's small and medium-sized packaging companies that lack the ability to independently innovate and lack the funds, talents, information, and foundations necessary for innovation, if not in the technology alliance, it refers to companies and two organizations that wear more than two companies (companies, scientific research institutions). Dai University) based on the overall strategic goals of corporate technological innovation, and jointly committing to joint scientific research and development. It is generally a two or more organization with sufficient independence. It uses the forms of non-equity (contracts, etc.) as a link to jointly develop new technologies and new products, jointly provide resources for development, share benefits, and share risks together. In this model, companies rely mainly on equity contracts and other contracts to form technology development alliances with other companies, including scientific research institutes and universities. The blurring of the boundaries among alliance members, changes in opening up, resource sharing, and information convection are conducive to the effective use of internal and external resources. Building a technology alliance has important strategic significance for packaging companies to improve their technological innovation capabilities.

1) It can effectively break through the existing scale, existing technological capabilities, patent protection and other restrictions of the enterprise. It will prompt packaging companies, especially a large number of small and medium-sized packaging companies, to enter the frontier of scientific research and development as soon as possible, master advanced technologies, escape imitation from imitation, and improve products. The market competitiveness has won the market first-mover advantage.

2) Break through the constraints of existing funds, talents and information, solve the bottleneck problem of packaging companies' technological innovation, and increase the success rate and effectiveness of R&D. Relying on technology alliances, packaging companies can share the funds, talents and information of alliance members, complement each other's deficiencies in resources, enhance R&D strength, increase the R&D success rate, shorten the technological innovation cycle, and generate the economies of scale of R&D projects. At the same time, through continuous technical exchanges and cooperation among its members, it is possible to expand the research fields of each member and generate economies of scope.

3) It helps to reduce the burden and risk of technological innovation for packaging companies. Technological alliance innovation enables all inputs and possible risks of technological innovation to be shared within the consortium, which not only guarantees the high investment needed for innovation, but also reduces the cost and risk sharing of alliance members. More importantly, with the improvement of the overall innovation capability of the Consortium, the failure rate of innovation will surely be reduced, thereby reducing the risk of innovation.

4) It will help improve the independent innovation capability of packaging companies. The openness within the consortium provides internal members and their researchers with an opportunity to exchange information, knowledge, technology, and management experience. Packaging companies can complete this mutual learning and complete the accumulation of experience, information acquisition, and personnel training. So as to improve the ability of independent innovation.

2 Technology Alliance - An Effective Approach to Enterprise Green Packaging Technology Innovation

Protecting the ecological environment is the common interest of all mankind. After the United Nations Conference on Environment and Development was held in 1992, the world quickly set off a green revolution centered on protecting the environment and saving resources. Many countries have successively formulated a green packaging system. Green packaging has become an inevitable trend in the world packaging revolution. The Chinese government also pointed out in the "National Packaging Industry's Ninth Five-Year Development Plan and 2010 Vision Development Goals" that the development of the packaging industry should follow the principle of combining accelerated growth with the protection of the environment. As a systematic project, green packaging first requires the development and application of modern advanced green packaging technology. However, in China's packaging industry, where small and medium-sized enterprises are primarily concerned, and started with the “humanity” and “families,” due to low capital concentration, weak foundations, and poor facilities and processes, they rely heavily on foreign technology and equipment. The development of modern packaging high-tech technology, the research and development capabilities of high-tech modern packaging machinery and green packaging materials, etc., are still difficult to adapt to the actual needs of green packaging.[2] Therefore, this paper proposes: China's packaging companies should choose the road to alliances and rely on technology alliances to rapidly upgrade their technological innovation capabilities and effectively implement green packaging projects.

In the short term, it will rapidly upgrade its technological innovation capabilities and effectively implement the “Green Packaging” project, which will surely be eliminated in this global “green revolution”. In view of this, we believe that the current strategic thinking for packaging companies to implement green packaging technology innovation should be to avoid weaknesses, give full play to their rapid response capabilities, and use their own strengths to rely on other companies to wear scientific research institutions and institutions of higher learning to form a technological alliance. The innovative approach [3] rapidly enhances the company's technological innovation capability and realizes a major breakthrough in the development and application of green packaging raw materials, green manufacturing and manufacturing technologies, recycling, reuse, and waste disposal technologies, so as to enable the development of packaging companies. Step into a virtuous circle.

3 The basic form of the enterprise to build a green packaging technology alliance

3.1 Inter-firm technology alliances in the same industry or related industries

Judging from the basic situation of the current packaging industry, the advantages of project-based alliances are more suitable for the existing foundations of the current technological development of packaging companies and future development needs, and should be the preferred form of the construction of a technology alliance between packaging companies and related industry enterprises. Project-based alliances refer to companies that collaborate around specific development projects to save research and development costs and reduce development risks. All parties in the alliance have clear goals for technological innovation. All alliance activities are subject to and serve this goal. Once the goal is achieved, the technology alliance is automatically dissolved. All the members of the project-based alliance make joint decisions and work together. Cross-management, cross-cooperation, and mutual cooperation are beneficial to the characteristics and advantages of all coalition members. They are conducive to coordinating actions of all parties and resolve possible conflicts in the cooperation process. The success rate of innovation. At the same time, all the resources required for technological development in project-based alliances can be collected from a wider scope, and the best cooperation between resources and enterprises can be realized according to the resource utilization capabilities and resource requirements of each member, and individual enterprises can be realized. Unfinished technological innovation activities.

(to be continued)