The establishment of printing ink brand (below)

The following five forms are analyzed from the perspective of the consumer.

The first and second forms are extremely common in the printing ink market and are characterized by:

(1) For their own economic interests, middlemen try their best to lower the purchase price of printing ink products, and try their best to raise the shipping price.

(2) The usual method used by printing construction companies: shoddy, even inferior, high quality, stealing posts, cutting corners and cutting materials, and only making superficial articles to meet acceptance.

The print quality problems caused by middlemen and manufacturers often cause the responsibility for the inability of ink production plants to escape, and sometimes they have to bear. The end customers of printed materials have spent a lot of money. The “satisfying results” received are often partial, superficial, and short-term. of. Such examples are common everywhere and are commonplace. The "corrosion" and "internal injuries" of these printing ink industries have seriously affected the reputation and market development of ink manufacturers.

The third form is a form that the author wants to recommend. Printing ink production companies or distributors themselves set up a printing team. This team should first be familiar with the basic characteristics, printability, and film formation mechanism of its various types of products. It must also be familiar with the basic nature of printing, construction performance and characteristics. In order to ensure the best printing effect, printing construction companies must establish and improve scientific art programs, arts and crafts, and arts management, select the most suitable ink series and a reasonable middle layer, and adopt the most effective printing equipment. Through the choice of materials, materials used in the printing process, carefully printed, and ultimately make the quality of the printing project and the cost of the unity. If Party A and Party B cooperate with the implementation of the "Three Guarantees for Printing Quality" system, it would be even more ideal. Only by ensuring the quality of the printing project can we establish the image of the company itself and create a brand.

The analysis of this printing implementation form is in fact: the implementation of one-stop service, undisturbed to the greatest benefits to the customer, the various benefits should be left to the printing ink production enterprises.

The four forms are the front door shop, the back door factory. Constrained by many factors, it is very difficult for dealers to make the ink factory run smoothly and well. On the other hand, it is necessary to face the printing construction companies. This type of printing ink market will continue to face severe challenges in the future.