In China's new rich, 50.3% of people are currently shopping online, especially after the economic crisis. Many wealthy consumers find that top brands can also be bought online at cheaper prices, so online shopping has become popular and has begun to spread. With the change in shopping patterns after the 70, 80, and 90s of the main shopping force, online shopping will continue to grow in 2011.
Under this circumstance, many enterprises have begun to test water in the field of e-commerce, and the furniture industry is also eager to try. More and more forms of furniture online shopping have appeared. In addition, e-commerce has broken the traditional direct selling concept by virtue of its timeliness, convenience and extensiveness, which has attracted more and more attention from furniture manufacturers. The self-built e-commerce website or the model of cooperation with large e-commerce websites will bring the furniture industry into the field of e-commerce. 2011 will be the heyday of the furniture online shopping market.
Frequent bottlenecks in the development of furniture online shopping
The furniture online shopping market is a delicious cake. However, due to the Chinese people's own consumption habits and the furniture itself is a large-scale item, behind the triumphant market, the road of furniture online shopping will not be as smooth as the online shopping industry such as books and clothing. .
Buying furniture online allows customers to question the product, even if there are many young online shoppers who are excited about the online shopping of furniture, and how many customers will question the goods, and not all online shoppers recognize this market. In particular, older customers will not even be interested in the home network market. They think that this is a product that requires “real experienceâ€. It is not reassuring if you don’t touch it.
Some time ago, a netizen bought a 999 yuan Lac bookshelf on the Internet, and placed a picture book on the shelf. In a few days, the bookcase partition collapsed. He opened it and found that it was a very thin particleboard wrapped in a layer outside the pile of paper. The length of the partition is 110 cm and there is no load-bearing and reinforcing structure in the middle. The salesperson also admitted that the shelves of the bookshelf were made of cardboard in the particle board. And the layer composition of other brands of bookcases in this business is the same. They call the board a "honeycomb panel", usually consisting of two thin particleboards on the top and bottom, and a hexagonal structure that is made like a honeycomb with a specially treated cardboard. The maximum load of such a board cannot exceed 25 kg.
Furniture products are no more convenient than mailing for home textiles, small items, etc., and rarely cause after-sales disputes; they are large items, especially some parts of the furniture are not assembled by the buyer. Although they are sold on the Internet, they require professional installation. It is only possible to install the personnel on the door. This has certain limitations. The designer or the installation team has limited the area where this type of furniture is purchased.
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