Beijing Sanlitun ushered in its new fashion landmark, located in Sanlitun South Street on the 19th 11 adidas first brand in the world already opened. When Beijing's Olympic spirit is getting hotter, Adidas spends 80 million U.S. dollars building a "city of Adidas sports."
Adidas world's first brand center opening ceremony, or by everyone familiar wu david presided over the opening ceremony of the adidas global marketing director and other adidas heavyweights BOSS, of course, the most everyone's attention or to belong to the wizards Headed star Arenas.
After a series of speeches, the media started to enter the store and felt the shock brought by the brand center. For the first time in history, Adidas brings together three of its brands - the Adidas Sports Performance, the adidas Originals, and the Adidas Sports Fashion (Y-3). In 3300 square meters of four-storey Adity modern architecture, with cutting-edge creative interactive experience areas, including the core skills of Mi Coach test area, the classic shoes DIY area, football jersey hot stamping area, dining lounge, children interactive area. Fourth floor showroom plus the top basketball experience area, constitutes a huge perfect exhibition center!
As the exclusive resource of Adidas Global Brand Center, the Olympic brand launch area will allow consumers to get close contact with the special products, designs and technologies introduced at Adidas 2008 Beijing Olympic Games. As the official partner of 2008 Beijing Olympic Games, Adidas provides products for 27 of the 28 Olympic Games. Beijing Olympic Games has entered the countdown to the opening of the last month, I believe Adidas brand center will bring us more exciting Olympic spirit.
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