Packaging design "people-oriented" design ideas

The "people-oriented" design concept was proposed by Western designers at the beginning of the 20th century. Today, this idea still has realistic significance and far-reaching effects.

With the rapid development of modern society and economy, the living environment of human beings has been deteriorating, which has aroused the attention of all countries in the world. The destruction and waste of resources is also a major obstacle to economic development. When waste surrounds our homes, the waste of resources on packaging materials is even more startling. Take the example of the mooncake warfare every year. The gift box for moon cakes is more than a top grade. Here, we must point out that those mooncakes that look like a jewelry box are made with a gorgeous, tedious hard plastic box and do not say two layers. The harm of plastic packaging to the human body, its cost is high, the price is high enough to be impressive, far beyond the ordinary people's level of purchase. It is regrettable that these boxes have mostly entered the bins in just a few days, which pollutes the environment and wastes resources. Imagine if the packaging box made of paper or other natural materials can achieve the same freshness, it can greatly exceed the effect of the hard plastic box in terms of design quality, and it will not have any impact on the environment. Natural materials such as wood, linen, and cotton are easy to recycle, easily rot, and easily absorbed by the soil.

At present, there is no legal requirement for the pollution caused by packaging materials in China. In developed countries, some relevant laws and regulations have been established since the early 1990s, and measures have been taken to restrict production and find substitutes for certain packaging materials that cannot be recycled or recycled. The development and utilization of natural packaging materials is a development trend. When people want to buy green foods, they also want to use green packaging. China has a vast territory and abundant natural packaging materials, such as bamboo, rattan, brown, grass, willow, wood, hemp, cotton and shells. These natural materials are mostly wire rods, or they can be developed and used in conjunction with these materials. Their application prospects are considerable. Some materials can be made into packaging materials through braiding, pressing, etc. If they can be used universally, reused, or used in gift packaging design, they can reduce the consumption of resources, increase the utilization of materials, and promote the sustainable development of the economy. The development of new industries has far-reaching significance. This is a major event for the benefit of future generations. As a modern designer, only by establishing a “people-oriented” thinking can we establish environmental awareness in design and care for human development and future.

The development of economy and science and technology has changed people’s way of life, and has also changed people’s values ​​and aesthetics. At the same time, due to the accelerated pace of people’s life, the smallness of living space, excess information, and fierce competition have made people’s mental stress The past is large at all times and therefore requires a new spiritual balance. How should designers bring people a spiritual compensation? Design can not only make the individual image of the product affect consumer psychology, but also can create a specific shopping environment with the overall image of the product. The simple, simple and natural packaging design with material beauty will make you feel relaxed, natural, and friendly, and you will have the feeling of returning to nature and stretching your mind. The packaging design with novel and unique form beauty will make people feel the infinite charm of art and science, and arouse people's desire for knowledge and love of new life. The varied and beautiful packaging design of the United States often leads people to imagine and love. In short, the style and mood of the design can affect people's spiritual outlook, emotions, and feelings, and bring the modern city people psychological ease.

In recent years, there have been many excellent packaging designs that reflect the natural style and form beauty and elegance, and fresh decoration, which has brought a new atmosphere to the urban shopping environment and consumers' lives. However, there is also room for optimism. For example, some packaging designs are often driven by interests, lacking a dominant ideology, followed by others, what is popular abroad, what is popular with Hong Kong and Taiwan, and not seeing different countries, ethnic groups and regions. There is a difference between the two, and the equal sign cannot be drawn. Therefore, the packaging design must meet the needs of the consumer psychology of the country, the nation, and the region. It is the eternal guiding ideology of packaging design. In addition, there is a prejudice on how to understand the cultural connotations and aesthetic aspects of design. For a long time, the decorative beauty of packaging design is often emphasized, and the importance of material beauty and form beauty is not enough. In this respect, Japanese designers are good at creating, developing and designing colorful packaging with strong Japanese culture from different perspectives. The world is amazed and truly reflects the love of a design for people.

On the one hand, packaging design must satisfy the needs of consumers (material and spiritual) and protect the rights and interests of consumers. On the other hand, it also has the responsibility to guide consumption, improve people's aesthetic tastes, mold people's sentiments, inspire people to love life and work hard. Spiritual appearance. Designers should constantly study the changing consumer psychology and social environment and devote more outstanding works to the society.

Design should be concerned with people and be people-centered. This is not a slogan. It should reflect attention to people's lives, psychology, environment, behavior, thoughts and wishes in different periods. Design should become a friend and guide for the new century of mankind.

Source: PACK.CN