Felippo Berio, the olive oil brand, has undergone a complete “remodeling†of its classic glass bottle packaging, which according to the company claims it is the most important reform since the brand's 143-year history. The new conical olive oil bottle designed by Colangelo Sales and Marketing in the US is taller and more stylish.
Felippo Berio said that the new olive oil bottle shape is more conducive to consumers holding the olive oil bottle firmly when dumping olive oil, so as not to fall off. However, olive oil bottles still continue some of the previous classic designs, such as caps and neck structure, so that it is in line with the times, but also pass on its heavy history and culture.
Due to some contour adjustments made to the labels on the bottles, the logos of the new designs are more prominent.
The new olive oil bottle production line of Felippo Berio was put into operation in May, during which the Italian company CentroStampa was responsible for supplying new labels.
Walter Zanré, Managing Director of Felippo Berio UK, said: “The design of new olive oil bottles and labels is a big challenge because we know that this is a high-quality olive oil and our design must interact with them. â€
“We need to interpret the product with a more stylish and modern design to make it stand out on the shelves, and at the same time, we can not give up its authenticity by pursuing modernity, ignoring the quality of existing designs.â€
In addition, the new label has instructions for consumers on how to use the product so that everyone can use olive oil reasonably and correctly when cooking different foods.
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