Recently, behind the rise in market prices, prices of a number of livelihood commodities such as gasoline and diesel, milk powder, vegetables and edible oil have been raised in price. The home improvement market, which is closely related to the daily lives of consumers, is no exception. Recently, the reporter found that the Rongcheng home market, which has been “stable†before the festival, is also affected by the increase in transportation costs and labor costs. The price of the price fluctuates. At present, many main materials and auxiliary materials have increased by 3% to 5%, and furniture has also increased slightly, but many citizens still have no obvious "feel".
Consumer voice:
Not "sensitive" to small price increases
After all, the home industry is not a daily consumption. If consumers don't really understand the market, they may not feel the price change. A few days ago, when reporters visited some consumers who were doing home improvement, many owners said that they had no good pre-judgment on the price trend because of lack of experience before the home improvement. I don’t know when to start, and I don’t know the market’s rise. This allows them to face the already rising price, the original consumption budget will be overrun.
The reporter met a lady who was buying furniture at a store in the south of the city. She told reporters that the main thing is to look at the discounted furniture. "Furniture affects the comfort of living in the future, can not be cheap, I still choose the big brand discount shopping strategy." Ms. Zhou told reporters that she recently selected a set of pure solid wood dining table with a price of 9600 yuan at a certain store. Just happened to meet the promotion and only spent 5,600 yuan. In fact, in the time curve section of the overall price increase, consumers only need to choose the timing and strategy to purchase, and will not cause too much consumption pressure.
"In fact, after half a year, the price of furniture has been slightly raised to varying degrees, but consumers are not 'sensitive'. The price of furniture is originally large. The rise of a set of furniture of several hundred yuan does not seem so conspicuous. "A furniture salesperson who did not want to be named said.
Market response:
Cost pressure is high, price increases are inevitable
According to statistics, in 2011, the national consumer price level rose by 5.4% over the previous year. The price of building and decoration materials rose by 2.4%. The slow increase in the price of home building materials has become an indisputable fact.
"In terms of cement workers, construction costs have risen nearly twice this year. Compared with the same period last year, the construction cost per square meter has increased by nearly 3 yuan. If it rises again, it will be too much to eat. For ordinary home improvement owners, I don't know very well." Shang Tao's decorative designer Zhang Tao has some helplessness. On the one hand, it is the rise of cost and labor costs. On the other hand, it is the pressure from the owners to pursue low prices.
Taking the furniture industry as an example, the prices of raw materials including wood and hardware, as well as labor, energy consumption, logistics and other costs continue to increase. A brand furniture dealer told reporters that the overall price increase of domestic timber raw materials in the past two years has been More than 10%, domestic and imported plates have been raised prices several times, the increase is about 10%, enterprises need to bear the huge cost pressure caused by this, therefore, the rise in furniture prices is inevitable.
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