Trade-in will cause 89% of consumers to consider replacing old furniture

Recently, the Municipal Commerce Commission put an export trend at the annual work conference, and furniture trade-in has become one of the hottest topics. Yesterday, the reporter learned from the Beijing Furniture Industry Association that the city's furniture sales have grown at a rate of 20%-25% for several consecutive years, with sales of 28 billion yuan last year. However, the huge replacement demand is facing a heavy test, and the disposal of old materials has plagued many ordinary citizens. In addition to how to subsidize, how to continue the secondary life of recycled furniture and reduce the production of solid waste is obviously a problem that the competent authorities must crack.

Great demand for trade-in

The Beijing Municipal Commission of Commerce recently said at the 2012 Beijing Municipal Commission of Commerce Working Conference that after the end of last year's home appliance trade-in, the furniture trade-in will be explored this year. The relevant person in charge of the Municipal Trade Commission's Service and Trade Office said that the work is currently in the in-depth research stage and will be piloted in some regions this year. When this news came out, it immediately sparked a lot of discussion: because this market is not only attractive, but also has many problems.

With the acceleration of urbanization and the development of the real estate industry, furniture sales in the Beijing market have been on the rise. Especially in the past three years, the culmination of the second decoration, furniture sales growth is rapid. Yesterday, the reporter learned from the director of the Beijing Furniture Industry Association Yu Xiusu that the average growth rate of furniture in recent years is 20% to 25%. Even if it is affected by real estate regulation, the sales growth of furniture in Beijing market in 2011 is also 15 About %, reached 28 billion yuan.

"The upgrading of furniture has become the norm, and it is imperative to replace the furniture with old ones." Yu Xiusu said. The market has also verified this claim from another level. Last year, there was a real home and Red Star Macalline tried to launch the furniture for the old-for-new activities, and they all got good feedback - not only in just a few days, the sales were broken, and the warehouses in the store were quickly filled in by the old furniture. Full; the event is over, and every day someone calls to consult... It is clear how much consumers are eager to help out the old furniture at home.

Insufficient personal disposition

Some people will say that if you don’t want to sell it or throw it away! In fact, old furniture is bulky, dismantling requires technology, transportation requires vehicles, storage requires a lot of space, and if no one wants to recycle, you can’t throw it. On the street?

In this regard, the reporter interviewed a number of consumers, many consumers have had problems in the handling of old furniture, and these problems are concentrated in the processing of old furniture that can not be used for secondary sales and secondary use. According to the survey, 21.4% of readers chose to throw old furniture “directly as garbage”, but “throw away” also had difficulty: 13.7% of readers suffered “the furniture is too big, the community does not let throw”, and 13.7% The reader "wanted to throw away, but the shipping cost is too high."

There are still 13.0% of readers who want to sell to recyclers, but "furniture is too old, waste recyclers are not willing to go home to collect"... Ms. Li, who lives in Fengtai, said that her old leather sofa (renovation effect map) wants to be replaced. "Can't give up donation, give the hawker to recycle, but also charge 30 yuan for shipping. Not worthwhile, but there is no way, too big and too heavy, even if I can shake me, I don't know which to throw."

In fact, compared with other items in the home, the furniture has the largest size and relatively high value. The accompanying cost is that the cost of storage and transportation of furniture is also significantly higher. In the interview, the reporter found that this is an important reason for consumers and second-hand merchants to not have a cold on the recycling of old furniture. For ordinary citizens, the size of the furniture is large, there is no way to send it directly to the second-hand market for sale. It can only wait for the recycler to come to the door. Considering the inconvenience of transportation and the high freight rate, many times, the recycler can only be allowed to buy at a low price. According to the survey, 19.1% of readers believe that “recycler bids are too low”. In addition, furniture can not be directly thrown into the community, can not be dismantled and can not move out, and some citizens can only pay to ask people to "dispose of" old furniture.

Moreover, for recyclers, the price of the second sale of old furniture is not very high, the handling and transportation costs of the big-head furniture are very high, and a car can not be loaded with a few pieces, which requires careful calculation to ensure that the business does not lose money. Therefore, citizens often encounter "rejection" when they sell furniture. The number of pieces of furniture is small and the distance is long. People do not come at all. "The things are not good, the volume is too big, we don't accept it!" The individual recycler Xiao Zhang said, "It's such awkward, it takes a long time to sell, but it is not a loss!"

In the survey, 77% of readers hope to participate in the furniture trade-in activities, of which 21.3% of the readers said that "as long as the free operation, do not give money and are willing to participate." More 67.2% of readers said that they are concerned about the recycling and reuse of old furniture.

Recycling company hard to see benefits

What is the attitude of a recycling company with a certain scale or government support?

The 12345 hotline staff of the Beijing Non-emergency Rescue Service Center told the reporter after several inquiries that they could contact the “Beijing Waste Goods Yard Network”. The staff of the website inquired about the situation of the furniture. If I heard that there was a defect, it means that it cannot be recycled. The reporter also asked a number of recycling companies, I heard that furniture can no longer be used, and most of the plate furniture, no company said that it can be recycled.

Yu Qing, deputy general manager of Beijing Renewable Resources Utilization Development Co., Ltd. told reporters that when recycling used furniture, they only recycle two kinds of furniture: one is good-quality furniture, which can be sent to the second-hand market for circulation; if it is damaged Furniture, generally only recycled solid wood furniture, "solid wood furniture can be sent to some small furniture processing plants, the shape of solid wood panels changed into furniture." And those broken panel furniture, because no manufacturers are willing to accept, can only be used as fuel The price is extremely low, so it is basically not recycled.

The reporter once visited the warehouse of the old furniture store in a store with Chen Liang, the company's scrap business department. Most of the library is made of panel furniture, and there are only a handful of direct use. The rest are mattresses (renovation renderings) and sofas. Chen Liang was disappointed when he saw the "old, weak and sick" of Manchu. He said that most of these furniture can only be burned when the firewood is burned, and the economic benefits are extremely low. "Even if it is chopping wood, many are still unqualified. Those MDF coated with glue can only be fueled by large factories." Chen Gang gave the reporter an account. "Now a car, four workers, what day is going to happen." It costs 1000 yuan to recycle such furniture, and which company is a loss, so it is reasonable to not accept it."

Business practice encounters bottleneck

It is precisely because of the above demand that some large-scale home stores have launched the “trade-in” campaign, hoping to help the public solve some practical problems while driving sales. However, they soon encountered a bottleneck: the old furniture received was not only difficult to handle, but also had a new system and a lot of financial support to not become an "environmental killer."

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