Color screen overprint of packaging containers (2)

Market Demand The exact reason why the color screen of its packaging container overprints the color of the packaging container is that color can arouse the attention of consumers, and printing customers have more and more requirements for it. In a word, it is the market demand. Everyone has different hobbies, but for the most part, when consumers look at the shelves of goods, they are first attracted by some products with interesting packaging and colorful packaging. Even if the packaging design has nothing to do with the internal products, consumers will still be affected by its beauty. For example, on a CD, its sales have a lot to do with CD printers. A CD with high-quality color printing patterns, although consumers did not see the contents, they still purchased it. Because when people first see the CD, they will feel that the best-printed CD must be of better quality than a CD with only one or two colors. Screen printers in Europe often say that the trend of printing will eventually lead to color overprinting in North America. And in Europe, direct color overprinting of containers is common, and European container decorators understand how to perform color overprints and profit from them. Some people say that American consumers and European consumers have many different interests, but this may not be the case. For some industries or large-volume goods, the aesthetic appearance of the pattern may not be important, but in most cases, it is crucial. Consumers need color, so the printed container must have a color. Although there are many printing methods to choose from, screen printing is still a major method when printing glass and plastic containers, which is mainly due to its large print. In the 1880s, many people expected that pressure-sensitive labels and heat transfer could make screen printing of containers a thing of the past, but it had not been realized, at least in the dot-job work, and the dots were most commonly used in the screen printing of containers. However, for color overprint jobs, labels and heat transfer items are the first choice. And they are probably the most used. The printing industry is no stranger to color overprinting. Customers have requirements in all printing methods in the printing field: offset printing, flexographic printing, letterpress printing, and of course, screen printing. No matter where you see it, you can see four-color screen printing things such as T-shirts, posters, banners, even diaphragm coating and so on. You can also see colored overprints printed on the decals and labels used on the containers. The main trend of the customer's requirement for container printing is: tending to more colors and high-precision images. Planar objects and screen printers know that color overprinting is not a secret thing, but you still can't see a large percentage of color overprints used in plastic and glass containers. Here we do not forget the important role of digital printing. The digital printing function is very powerful, it can make you short live printing without film, printing plate or screen, making you easier to meet customer requirements. At commercial trade shows and technology presentations, you can see the digitally printed containers. But now, because poor color opacity and limited image durability are still an obstacle to its development, digital printing of containers is still in its infancy, but it will certainly grow. It makes the container's screen printing capabilities stronger and becomes a technology and market trend. Screen printing inks have good opacity and can be used in a variety of harsh environments. Here's a question: Why do you have to print and apply a color separation picture, since you can print the image directly on the container?