Starting from Ganzhou, it took 40 minutes to drive to Nankang. This county town adjacent to Chenzhou has become famous in recent years – because of the local furniture industry.
Nankang furniture industry started in the early 1990s. After more than 20 years of development, the industry has grown from scratch, scale from small to large, processing from coarse to fine, and structure from single to diversified. It has initially formed a set of manufacturing, sales and sales. The industrial pattern of circulation, professional support and furniture base has become a bright spot in the economy of southern Jiangsu.
"Three nos" miracle
10 years ago, Liu Xiaocheng returned to Nankang from Dongguan to open a furniture factory. Said to be a factory, in fact, only a few workers, a few machines, a hundred square meters plant. Today, Liu Xiaocheng's business can achieve nearly 10 million sales per year.
Liu Xiaocheng is one of the thousands who went home to the furniture industry in recent years. According to the data of Nankang Furniture Industry Promotion Bureau, as of the end of December 2011, Nankang furniture industry directly employed about 150,000 people, and indirectly employed more than 100,000 people, accounting for about one-third of the city's total population. 2. There are 5,690 furniture enterprises in Nankang. In 2011, the total output value of the furniture industry in the city was 8.08 billion yuan, and the sales income was 7.96 billion yuan. The furniture industry has formed a large industrial cluster in Nankang and is one of Nankang's leading industries. In July 2011, the China Furniture Association awarded Nankang the title of “China Central Furniture Industry Baseâ€.
In recent years, Nankang furniture industry has grown at an average annual rate of more than 30%. Last year, it reached an all-time high of 88%, and its development momentum is strong.
However, Nankang itself does not have rich raw materials such as wood, and there is no abundant labor and design talent. A Nankang furniture industry researcher laughed that Nankang furniture is a “three no†industry.
At present, more than 90% of the timber raw materials in Nankang are imported by outside, and about 70% of the timber is imported overseas. A few years ago, Nankang had only 300,000 inhabitants, and the labor force was very scarce. In recent years, Nankang furniture industry has absorbed hundreds of thousands of people, and now the population of Nankang has exceeded one million. Those who returned from furniture companies such as Guangdong in the early years brought in capital, technology and sales channels.
These elements eventually gathered in Nankang, creating the Nankang furniture industry.
The development of the furniture industry directly promoted the prosperity and rapid development of Nankang economy. The data shows that the average monthly wage of Nankang furniture employees exceeds 3,000 yuan, and the monthly salary of skilled workers can reach more than 6,000 yuan. The total wages of workers in the furniture industry in the city are more than 3 billion yuan.
In 2009, Jiangxi Provincial Party Secretary Su Rong proposed in the Nankang investigation that Nankang should be built into a national first-class furniture professional market. At present, the furniture industry in developed areas such as Guangdong, which is adjacent to Jiangxi, is constantly shifting to the interior, and the national furniture industry is also in a period of transformation and upgrading. Nankang furniture industry faces a huge development opportunity.
Struggling
Nankang furniture industry is also full of "internal and external troubles."
Nankang furniture enterprises are developed from family workshop-style management, with scattered features, scattered construction, small scale and other significant features, which restrict the intensive development of Nankang furniture industry. Since the furniture enterprises are mainly founded by the returnees who used to work in the coastal areas, the overall quality is not high. Most of the enterprises mainly focus on the production of low-end products, the products lack innovation, the added value is not high, and the core competitiveness is lacking. There is still no brand company in the furniture industry. At the same time, because enterprises are not willing to spend huge sums of money to introduce talents, and do not pay attention to marketing, research and development, etc., the internal power of sustainable development of the industry is insufficient and dependent.
In addition, due to the technology, management, production process and other reasons of the furniture enterprise, coupled with the irregular layout of the factory buildings and the scattered distribution in the residential areas, the lack of investment in pollution problems has led to the environmental problems of the industry not being effectively controlled.
In addition to "internal worry," there are "external problems."
In recent years, there have been many furniture industry bases around Nankang. The Huadong Furniture Industry Base in Suzhou, Anhui Province has a scale of 15 square kilometers. The Chengdu Furniture Industry Park in Sichuan has a scale of 6 square kilometers. The Huazhong Furniture Industrial Park in Qianjiang City, Hubei Province has reached 10,000 mu. The scale of the Changtian Furniture Industry Incubation Park in Huishui County, Guizhou Province is also Up to 5,000 acres. The starting point of these industrial parks is large and large, which has formed a strong competition for the sustainable development of Nankang furniture industry. Obviously, Nankang furniture industry must be built into a century-old industry, and it must strengthen its development potential.
To this end, Nankang furniture industry takes the revitalization of Weinan Soviet Area as an opportunity to formulate and improve the medium and long-term planning of Nankang furniture industry development, and explore the path of transformation and upgrading.
Nankang has defined the development orientation of “good quality and good price, safe and practicalâ€, speeding up the construction of furniture industry platform projects such as furniture industry park and returning migrant workers' furniture and entrepreneurship park, and actively guiding qualified enterprises to enter the park, to gather the park and Demonstration role, gathering a group of strong enterprises, and overall upgrading the level and scale of industrial development.
At present, Nankang is building a professional furniture market, covering an area of ​​800 mu, with a total construction area of ​​750,000 square meters, ranking first in the country. Nankang Furniture Industry Promotion Bureau revealed that Nankang is preparing to establish a “National Solid Wood Furniture Industry Famous Brand Creation Demonstration Zoneâ€, stepping up the formulation of furniture industry standards, and improving the technological manufacturing level and product reputation of Nankang furniture products.
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