Introduction: As one of the four major printing techniques, screen printing has long been a staple in various industries. Its evolution is now a necessity, and only through innovation can it maintain relevance in today’s competitive market.
With the rise of digital printing, driven by advancements in internet technology, the large-format digital printing industry has grown rapidly. This has led to a decline in the dominance of traditional large-format screen printing, which once played a central role in visual communication and image display. While screen printing still holds a place in the market due to its cost advantages, it has increasingly taken on a supporting role.
The emergence of flexible electronic displays poses a significant challenge to the large-format printing industry. Although electronic signage has been competing with printed materials for some time, its market share hasn’t expanded much—largely due to the efficiency and flexibility of digital printing. Digital methods offer fast setup times, short runs, low costs, quick turnaround, and consistent quality, making them a preferred choice for many businesses.
Despite these challenges, screen printing remains relevant, especially when combined with other printing technologies. Such collaborations can spark new innovations and help expand the market. Screen printing companies have diverse opportunities, from producing industrial goods to custom, individualized items. They can also offer post-press services or special effects, further strengthening their market position.
To succeed, every company must clearly define its unique value proposition and focus on what others cannot or will not do. Modern screen printing facilities must invest in advanced equipment and technologies to meet evolving customer demands. At the same time, they need to preserve traditional skills and knowledge to effectively use these new tools. Employee training and motivation are also crucial to meeting deadlines and maintaining high-quality output.
Building strong relationships with customers and promoting the business effectively are just as important as technical capabilities. The introduction of high-mesh fabrics has brought standardization to stencil production, and it won’t be long before diaphragms become more widely used. Depending on the specific needs and capabilities of each plant, exposure methods—whether traditional, thermal, or digital—will continue to play a role.
Computer-to-plate technology is already common in large-format printing, with some products exceeding 1×2 meters in size. This method uses precise emulsifier application on positive images, offering greater accuracy than traditional negative-based plates.
The growing trend of personalized screen printing highlights its versatility and deep connection to everyday life. However, small-scale, customized screen printing is rarely taught in China, leaving a gap in the market that offers great potential.
New technologies and improved management practices are simplifying complex, multi-step screen printing processes. In the near future, we may see direct, personalized screen printing solutions becoming more accessible and efficient.
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