Liu Zhong is the general manager of Yangzhou Lida Mobile Toys Factory and the chairman of Yangzhou Toys Association. The “Wu Ting Longlong†designed by Wang Yan, the designer of his factory, has become the only award-winning work in Yangzhou in the design competition. This kind of achievement brought him not joy, but deep stimulation. Liu Zhong told reporters that because Yangzhou's toy companies have long been engaged in OEM production and processing of materials, many toy factory designers have become "proofing masters", foreign orders are passed over, these designers only need to "depend on the gourd painting "Scoo", to make customers satisfied with the shape can be, basically no creative links, of course, not only Yangzhou, more than 90% of the country's plush toy companies are like this, there is no weekday creative exercise, design competition "Golden Award" vacancies Not surprisingly.
A member of the judging panel told reporters that almost all the works were not satisfied with the design elements such as harmony, nationality, originality and fashion. The personal feeling is that many toys look quite like " dolls ". This is actually the "sequel" left by Chinese toy designers for long-term proofing of European and American toys. Many design ideas in the game can basically be from European and American toys. Find the original shape, it should be said that this is not called creativity, at most, it is only based on the original "secondary creation."
Liu Zhong told reporters: "All industry insiders know that OEM processing is a low-level 'sweat industry', a World Cup mascot can sell 300 yuan abroad, and the processing cost for domestic toy companies is only two of its price. One tenth, others have eaten meat, and we even drink a small bowl of soup. With the rising labor and raw materials prices and the appreciation of the renminbi, the Chinese toy processing industry only has a way to extend to higher value-added links. What is the way out? The higher value added link? That is to create the design! But without the excellent creative designer, the industrial upgrade can only be a fantasy. The vacancy of the gold medal in this game is actually a wake-up call to the toy industry, cultivate and reserve top creative ideas. Design talent is imminent!" Liu Zhong said with emotion, no "Gold Award" may be the biggest achievement of this design competition!
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