At present, more and more furniture companies are cooperating with the choice of group buying websites. However, due to the low barriers to entry and the different levels of development of the group purchase website, coupled with some problems of the furniture manufacturers themselves, many problems have arisen in the furniture group purchase: for example, the quality of the group purchase products is uneven, the after-sales service is not perfect, and the consumers cannot get the real Affordable, and so on. These have affected the image and reputation of group buying websites and furniture companies.
There are also some furniture companies, such as Qumei Furniture in finished furniture, which have cooperated well with the group-purchasing website. The group purchase model is used to promote the company's brand and image and improve the sales of the company's products. So how did they do it?
Question: The number of group buying websites is large and the strength is different.
Countermeasure: Choosing a more powerful group buying website for cooperation In the face of so many group buying websites that appear at once, how do custom furniture companies choose partners?
"It is best to choose those relatively strong group buying websites, such as websites with certain experience in service guarantee, marketing, and organizational experience." Qumei Furniture, which set the online group sales sales record, chose to cooperate with Taobao Mall.
Furniture enterprises the best choice for those large strength, have an influence on the buy site cooperate question: furniture product quality varies greatly <br> countermeasures buy site offers: for consumers close contact with furniture production process to ensure product quality and participated in a number of Friends of the furniture group purchase meeting may encounter such a situation: the furniture products promoted on the group purchase website have good looks and good quality. However, when you actually get the product or go to the site to participate in the group purchase meeting, the furniture you buy may not be the original website. It is possible that the plate has changed from E1 to E2, and the solid wood has become a solid wood veneer. The hardware has changed from a famous brand to a general brand. "This gives me the feeling of being deceived," some consumers said.
The quality of the furniture products provided by the group purchase website is not good. The problem of the after-sales service of the furniture products purchased on the group purchase website cannot guarantee the countermeasures: equal treatment, providing a good after-sales service for the consumers. Another problem that makes consumers widely criticized is: the product After-sales service can not be well protected. Some consumers said that although the price of furniture ordered from the group purchase will be much cheaper, but after the sale, they have broken their brains. Sometimes group buying websites and furniture merchants will also evade each other.
How to solve? Some custom furniture manufacturers said that since consumers have customized their products, they must provide them with after-sales services, whether they are customizing the company's products in a physical store or participating in online group buying.
Question: Consumers can't enjoy the preferential measures promised by the group purchase website : they really give the discount to the consumers, and don't engage in the “name dropâ€
One of the main reasons why consumers choose to participate in group buying on the website is to be able to buy cheaper furniture products. However, as some consumers have reported, sometimes when they rush to the furniture manufacturers' group buying site, they get a reply that either the preferential product is “sold out†or the price promised on the website is not enjoyed. There are very few manufacturers that adopt the method of “blinding down†and have not made the consumers who participate in group purchases get real benefits.
Sometimes the promises that websites and furniture companies promise, consumers may not be able to get. For these situations, some furniture manufacturers have expressed their attitude. “This is a very irresponsible approach.†This practice not only damages the image of the furniture company, but also damages the emerging marketing model of group buying.
At present, domestic group buying websites have problems such as repeated construction and single mode. How do furniture companies cooperate with group buying websites and make good use of this model to achieve brand image and sales increase? It is necessary to seriously think and act. The successful operation of Qumei Furniture Group's group buying activities is worthwhile for other companies to learn from.
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